Technology has become an important part of event planning and management. Professional event planners know the value of event technology and are already using cutting edge event management tools. Various studies reveal that employing event technology can improve attendance by 20 percent, enhance productivity by 27 percent, and cut down costs by up to 30 percent.
Innovative event techs are emerging for virtually every component of an event, from budgeting, venue booking, to registration. With the availability of so many event technologies, it’s easy for event planners to get confused and fail to take full advantage of these technologies. Fortunately, this excerpt will take you through the 4 biggest event technology trends in the world of event management.
- Real-time Management of Events
Managing the event program, speakers, and chats across different platforms in real-time is one of the main challenges for event planners. If you’ve availed your event program across multiple channels, from mobile, internet, messaging apps, you must update it constantly to ensure it takes into account last-minute changes, including unexpected schedule adjustments, speaker cancellations, or venue changes.
In addition to keeping the content of your event up-to-date, real-time changes offer your guests the much-needed positive experience. Normally, you’ll make the necessary changes to your event content and update them instantly on all your event channels with the help of a web-based event management system.
- Projection-Mapping
Projection mapping is a state-of-the-art event technology that’s gaining popularity at a fast-paced rate. It’s basically an amplified reality experience generated by projectors. Projectors usually display their visual contents on flat screens. But when it comes to projection mapping, they can brighten any surface and transform ordinary structures into exciting 3D interactive displays.
With this visual technology, event planners will be able to use new design elements to redefine the look of any space. Projection mapping is an effective, budget-friendly way to generate optical illusions on everyday things like landmarks, cars, and stages.
Since this visual technology offers endless possibilities, event managers can use their creativity to get the most out of it. They can come up with social media walls, convention booths, and interactive art displays. They can also customize the space without physically modifying the venue itself. Thanks to its high level of flexibility, projection mapping can meet a wide array of objectives for all kinds of events, including concerts and conferences.
- Mobile Event Apps
Apps add great value to events, especially when they are integrated properly. They offer positive experiences to participants and data to sponsors of big events. Conference and entrepreneurial event apps allow attendees to keep track of speakers and discover new networking opportunities.
Mobile event apps make everything digital, eliminating things like welcome books and paper agendas. Remember, it easy for attendees to engage with one another when they don’t have anything in their hands to disrupt them. Apps can make events more organized.
They can help planners send messages to thousands of individuals instantly and inform them about the speaker change, or notify them regarding a special session. Java programming has been instrumental in revolutionizing event tech trends, especially through mobile event apps. So java outsourcing services can help you use new technologies at every stage of your event, from planning to actual hosting.
- Artificial Intelligence (AI)
Event participants are increasingly expecting more contextual and tailored experiences from event planners. This is where event planners will appreciate what AI has to offer. AI is undoubtedly the next big thing in the world of event technology. It can provide a highly personalized experience for all kinds of events no matter their size.
AI-enabled chatbots create a win-win situation for participants and event planners. They provide answers to participants instantly and allow organizers to work more effectively. AI has registered major improvements when it comes to personal recommendations. For instance, an AI matchmaking tool can easily interpret data from participants’ social media profiles and then recommend individuals to meet, upcoming events to attend, or products to buy. If you want to apply this technology in your upcoming event, just install an AI plug-in into your mobile event app.
Final thoughts
The event planning landscape is becoming increasingly dependent on technology. But the tech world is evolving fast to meet the demands of its end users. It’s up to event planners and venue professionals to keep track of changes in event technologies so that they can deliver positive experiences to attendees and make their work easier in the process. Working with event production agencies is one of the best ways of organizing successful events that take advantage of the latest event technologies.
