4 Digital Marketing Trends You Need to Know For 2022
- Content Marketing, Digital Marketing, Understanding eCommerce

4 Digital Marketing Trends You Need to Know For 2022

Keeping up with the latest trends is key to staying afloat in any industry, and digital marketing is no exception. 2021, and especially 2020, introduced some notable trends that changed the digital marketing landscape significantly. From the implementation of AI and VR (virtual reality) to the changes in Google’s algorithm, multiple trends are reshaping the marketers’ approach to digital marketing, aligning with their customer’s expectations and providing the best possible experience. 

With 2022 just around the corner, it pays to look at several notable trends that are currently emerging. Below, four digital marketing trends you need to know for the upcoming year.

The introduction of chatbots and voice assistants

As our world becomes increasingly automated, businesses take notes and make automation a part of their daily operations. One great example of companies automating their business processes is the introduction of digital assistants. From Apple’s Siri to Amazon’s Alexa to Google Assistant, digital assistants are growing in popularity by the day. For example, users can do their online shopping conveniently by relying on digital assistants for voice search instead of typing the requests. Voice-based shopping has become so popular that it’s projected to rise to $40 billion in 2022.

Another way companies are trying to minimize human involvement and automate their processes is through chatbots. Since they don’t require human intervention, chatbots can handle customer questions and boost interactions, thus improving the overall customer experience.

The rise of data-driven technology

Living in the digital era gives businesses significant advantages. One of these advantages is not having to convince consumers to embrace the latest technologies. This was a challenge many businesses had to deal with in the past. Nowadays, however, more people are relying on advanced technology. As a result, they expect the companies they’re doing business with to offer them the same level of convenience.

And it’s not just the consumers that are benefitting from the convenience that comes with data-driven technology. Companies are also taking advantage of data-driven marketing, utilizing various digital media solutions to predict customer behavior and needs. They do so based on consumer and business data that they can compile using data and technology platforms. This allows them to reach their target customers, stay on top of consumer trends, and gain a competitive edge.

The use of augmented reality

There’s no doubt that the COVID-19 pandemic played an essential role in reshaping digital marketing trends. One such trend is leveraging augmented reality to create a memorable user experience. When many of us are spending more time at home than usual, being able to check out and even “try on” the product without having to visit the store is quite a convenient option physically.

And it’s pretty easy to use, too. By simply uploading your picture or a picture of your surroundings, you can easily try on makeup (Sephora Virtual Stylist), shop for eyeglasses (Warby Parker), or even see what a particular piece of furniture would look like in your home (IKEA).

The increased reliance on content marketing

The content you create also plays a vital role in your company’s ability to keep up with your customers’ wants. This is why more companies are expected to place more emphasis on content marketing in 2022. One of the ways to take advantage of this strategic marketing approach is by publishing more specialized content. Keep your eyes peeled for the latest developments and trends in your specific niche, and provide educational information. The authoritative content will help build customer loyalty and help you establish yourself as a credible source. 

Remember to use semantic keyword research, as this will help improve your rankings. Also, make sure to rely on user-generated content as a part of your content marketing strategy. This type of content is authentic, so it tends to be very engaging. Furthermore, it can help you build brand relevance and loyalty, and it’s also good for SEO.

Wrapping up

The digital marketing landscape is constantly changing. With new trends emerging, marketers must stay on top of these trends and make informed decisions. In doing so, they can tailor their approach to digital marketing and maintain a competitive edge. Stick with the tips above, and you’ll have no trouble keeping your digital marketing strategy up to date in 2022.

4 Digital Marketing Trends You Need to Know For 2022

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