You can make it to the top of your vertical by leveraging the latest tools to scale your wellness brand.
Go-getting moneymakers know how important it is to maintain the reputation of their brands. Top entrepreneurs know to watch out for other brands – even across different verticals – to gain invaluable digital marketing lessons for their own use. Fortunately, a few straightforward tools can help you do just that.
Digital marketing has made an enormous impact on brands. For a while, Instagram has led the field, but old favorites are on the rebound.
Now, you must consider marketing from the buyers’ perspective. It’s no longer sufficient to repeat the same message over and over again – effectively brainwashing your consumers into buying your goods. Today, potential buyers are quick to hit the off button or turn the digital page. Many are even paying for the privilege of avoiding your advertisements.
So, get with the program. It’s time to step up your game and wrap your head around the latest marketing trends in 2020.
Digital Marketing Now
On the cutting-edge of the marketing vertical, phenomenal opportunities abound. The following four marketing trends are based on the latest marketing best practices and feature the most effective technologies for promoting your wellness brand. By taking advantage of these resources, you can make the most of your digital marketing channels.
In 2020, eMarketer expects Facebook and Google to dominate the field. However, a growing number of marketing execs are experiencing a Renaissance love affair with off-line advertising.
The following are four digital marketing tools to scale your wellness brand.
- Email Marketing
Email marketing is still alive and well. As an example, Legion Athletics leverages email using HubSpot marketing automation to boost consumer awareness and the influence of their brand.
Too often, today’s tech-savvy marketers will ignore email as a marketing tool. Nevertheless, it’s the best way to get your brand in the face of consumers. Whether you want to build leads, create conversions or upsell to existing customers, email marketing is the perfect tool to boost your brand identity.
Legion Athletics, for instance, purveys workout supplements direct to consumers. To get the most out of email marketing, the brand tracks consumer movement through their lead funnel and engages them using emails accordingly.
- Developing an Engaging Website
The KeVita brand creates conversions with a great website. Like most marketing initiatives, their digital tactics support singular goal – driving buyers to buy. No matter what the vertical, more traffic means more sales.
Site architecture, speed, and design are essential elements for effective brand marketing. KeVita’s eCommerce website is fast, mobile-friendly and secure.
According to business insider, brands paid social media personalities over $8 billion to hock various goods. In 2020, the business rag expects that number to jump to $15 billion. Instagram, for instance, draws marketers with over 1 billion active users.
Influencer marketing, or social media marketing, is a partnership between a business and someone who has a large following on the internet. According to eMarketer, 31% of marketing execs work with brand advocates, 30% leverage micro-influencers and 28% employ celebrity influencers.
- Research, Research, and More Research
You can’t sell your goods if you don’t know your audience. Accordingly, you must coordinate efforts between sales and customer service business units. Typeform, for instance, is an excellent tool for surveying buyers and potential consumers directly.
As for getting consumers into your sales funnel in the first place, BuzzSumo is a powerful tool for figuring out the topics that will help you to play the Pied Piper to the masses. It can show you the hottest trending content by topic, industry, and publication.
Bringing It Home
It doesn’t matter how much you spend on building your brand, if you don’t produce well-written content, you might as well pay to send your business elsewhere. When building your brand in the digital domain, you need to establish trust. Poor spelling and grammar isn’t the way to do that.
Fortunately for you, tools such as Grammarly can help you to avoid unforgivable copy mistakes. It plugs right into your browser, allowing you to review the integrity of your content as you create it. You can also use the available plug-ins right in Microsoft Office Suite.
Finally, think about credibility in 2020. There’s no better way to build credibility into your work than by partnering with expert sources.
Checkout Help a Reporter Out (HARO) to set up an account that will give you access to credible subject matter experts. The service will deliver collaborative opportunities right to your inbox. By building beneficial relationships with journalists and reporters, you can boost your brand image in top publications and among your ideal consumers.
Remember, the only thing constant is change. As a result, you need to keep an ever-vigilant eye on digital marketing trends. By doing so, you can stay ahead of the competition and grow your brand successfully.