Let’s face it – email marketing is one of the most effective strategies for instant connection and growth of your customer base. However, cold email marketing is a sub-type of email marketing that leaves many questioning whether it can work for your business.
For those of you new to the subject, cold email marketing is the practice of sending emails without explicit prior permission to send them to a recipient or without previous contact with them. Essentially, it’s similar to cold calling but less intrusive and demanding.
Still, cold emailing differentiates a lot from spam – in the latter, emails are sent to countless addresses at one time. On the other hand, with cold email marketing, the emails are sent with the actual relevance of the email to the recipient and a confirmation that their contact exists.
Now, let’s explore the benefits of cold email strategies.
It is measurable
With cold email marketing, you can measure the deliverability of emails. An undeliverable email or one that ends up in a spam folder is an ineffective email, which is why you first need to consider your deliverability rate. You can use different programs to make sure your recipient’s information is verified. A good example of a great cold outreach tool you can use to automate your outreach is QuickMail.
Measurability is important for business growth. Aside from deliverability, there are delivery, open, click-through, and bounce rate metrics. Measuring them can help you scale and improve your campaigns and the results they are producing.
It is persistent
Sending cold emails to subscribers is a persistent practice that can help you increase traffic. If you think you don’t have enough time to write and send out cold emails, there are things you can do to automate tasks. For instance, you can explore some of the best Facebook publishing tools for auto-publishing and do the same for your email. While social media campaigns are a great way to reach many people in a short time, cold emailing is great because it puts your email right in the user’s inbox, preventing any social fatigue and reducing the likelihood of them missing your offer.
It can improve your response rate.
By leveraging cold emailing regularly, you can improve your response rate on your emails and get more qualified leads to your product, service, or offer. When done right, cold email marketing can be an excellent way for you to reach prospects. After all, we all use email every day and scroll through our inbox while waiting for a new mail or preparing to send one. Checking the email inbox multiple times a day increases the chances for people to see your emails.
It is affordable
Cold email marketing is an affordable practice. No high budgets are required, which is another important benefit. The low costs make it a great marketing strategy for many businesses – there are no fees to pay in exchange for the exposure you can get—the only cost associated with finding decent email marketing software for automation and analytics. Still, the overhead for sending a good number of emails at a time is usually small and lower compared to many other paid marketing channels.
It lets you personalize the customer experience.
With cold emailing, you can personalize your potential customer’s experience. Even though this personalization mainly refers to adjusting the visual appeal of your email, a well-crafted message can be presented in many ways. In addition, you can explore A/B testing and use analytics to see which version performs best or differentiate your cold emails for specific groups. The good news is that personalized emails are proven to deliver higher transaction rates – but the goal is to get to know more information about your prospects and their interests.
The benefits from the above prove that cold email marketing is effective. However, in reality, sending cold emails to new audiences can be complex for some people. The good thing is that with the development of technology, there has been an increase in SaaS products and tools that can help you personalize your cold emails and deliver your message better.
If you are selling a product or a service or are a new startup, cold emailing is certainly an avenue you should explore. With the right software on your side, you can gather all of your subscriber lists, craft different messages, and promote your business at a low cost.
To sum things up, an effective cold email marketing strategy takes a lot of planning. However, when done right, it presents a cost-effective way to get new leads, sign-ups, or sales and helps you unlock a new way to scale your business.