360 Degree Marketing Strategy
- Digital Marketing

360 Degree Marketing Strategy

What is a 360-degree marketing strategy? How it impacts your business revenue?

No matter how compelling your product or service is if it is not gaining attraction. You’re not going to be successful.

So, here is one question that really matters is; are you consistent with the tactics and the marketing strategies?

Successful marketing requires a strategic written plan (discipline) with the tools and people (execution).

Being in the world of digitization, the expectations of every business are alleviating. There are so many marketing methods, but there is no such best practice to go with.

Choosing the right strategy is completely dependent on your brand and the services you are dealing with. But, for some years, a rigorous approach has tried itself to be most beneficial and has provided powerful results, and it is a 360-Degree Marketing Strategy.

The concept of a 360-degree marketing plan is a marketing campaign that approaches the customers following every possible way.

Executing this plan successfully is significant as it enables you to enhance the chances of discovering the imminent customers and engaging them in different ways.

So, when it is about using and accessing a 360 markering campaign, the first question is; from

Where one should begin? And how much it is significant for today’s marketers?

So, let’s first grab about 360-degree marketing strategy.

360-degree branding

It is a marketing or an integrated plan with focussed marketing delivered during different points of customer journey. It is a branding effort that encapsulates the brand identity with a holistic approach so that branding is transparent to the customers. Its main agenda revolves around customer’s only.

So, being the customer-centric approach, it prioritizes all the customer’s needs. Generally, when you are new to this competitive web world and need to build a brand image.

360-degree branding helps you extra, however, it is a combination of web 2.0 and integrated marketing communication.

Integrated marketing entertains user-centric approach with the help of online and offline tools for customer engagement.

It follows a suitable marketing communication method plus, assists you to attract new customers and enhances the business (sales revenue). Whereas, when it is about web 2.0, more attention is given to social media and customer ratings.

The varied elements that 360-degree branding holds are shown in the figure below. And it encompasses all the significant factors. Get your marketing campaigns to the greatest extent with a 360-degree marketing plan.

After comprehending about 360-degree marketing strategy, let’s find out how this branding is helpful in boosting your business revenue

Content Creation

So, to get organic results, it is mandated to create only healthy content. Content has a significant role to play in

  • Driving traffic to your website and
  • For brand awareness.

It expresses what you are trying to convey to the world.

Therefore, find out the ways to communicate with the visitors with your content. The written word, quality video, and photography are the three essential manners that you can not miss to include in the best marketing strategy.

Productive Website

Owning a website is not enough; important is that what efforts you are putting to give your website an identity.

  • It is the first thing that every visitor notices. And if it cannot reflect your brand than it is not worth it.
  • Make sure that you are following the right approach to stay ahead of your competitors.

Your websites showcase that you are on the top of the technology and mainly being mobile responsive. And if you are not into the game than you are missing out a lot.

Grassroots Marketing

It means communicating with the customer directly (face to face). It is significant for you to gain the trust of the customer, and in reverse, it will increase customer retention. What else you can do is to

  • Show them the new offers and the services,
  • Share the story, get their feedback,
  • Brand communication,
  • Develop quality, and
  • Establish long-lasting relationships.

Sales Opportunities

Give more awareness about your brand by attending more trade shows, local events, pop-up shops, and local markets. Discover the ways to get your services on the ground level by marketing straight to the customers.

Co-branding

Collaborating with another brand also increases the ways to give power to your brand. Follow this incredible way to create more products and stories together. You can leverage each other communities and can exchange the followers as well. So, get out, shake hands, rub shoulders, and greet new people and increase your networking.

Concluding remarks

In this article, we have given a guide for 360-degree branding. A lot of companies are considering this branding approach to stand out among their competitors. There might be another aspect as well that can be fruitful for your brand transparency. We have discussed the best one. So, what are you waiting for? Apply this fundamental approach and shine.

Let us know if there are some queries and suggestions in the comment section below. Do share your thoughts with us. Your one comment will be highly appreciated. Thanks for reading!!


AUTHOR BIO: Morris Edwards is a Sr. Web Developer and hobby writer at Awebstar- Top Digital Marketing Company in Singapore. He has created websites for more than 750+ small to large scale companies. He has influenced may junior developers with his managing and creative skills. You can follow Awebstar on Facebook, Twitter.

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