In the ever-changing world of business marketing, there is one platform that has valiantly proven its worth through the test of time: Email Marketing. With all the new platforms available today, it can be overwhelming to develop that perfect marketing strategy. Email marketing still stands today as one of the most used and most effective marketing forms, even with all the noise.
If you are looking for why you should incorporate or increase email campaigns in your marketing budget, continue reading for the top three reasons.
1. Everyone Uses Email
From the old days of AOL to today’s modern savvy business accounts, over half of the entire planet uses email. This remains the number one channel of communication for personal and business users alike. Even though social media use has grown as well, it certainly doesn’t have these same numbers.
Additionally, as our smartphones transform more into mini-computers, people can check their email easier than ever. The typical consumer checks their email at least once a day, if not more. These reasons make email marketing the quickest and most efficient way to reach your target audience.
2. You Own Your Data
A huge reason that many choose to stick with email marketing is that you are in control of your data. As social media skyrockets in popularity, many marketers are incorporating it into their marketing plans. Though the problem with these platforms is that with the ever-changing algorithms, you can never be too sure of how far your message is reaching. It’s no fun to put all that work into a seemingly fantastic post to find out that less than 5% of your followers even saw it.
On the other hand, with email marketing, you work from a solid list of leads, and as long as you can successfully make it through email security measures, you know your message at least landed in someone’s inbox. That list of leads is yours that no one can take away from you.
3. High Conversion Rates
How many times have you ended up with a cart full of unneeded purchases after coming across a perfectly-timed “Big Blowout Sale” marketing email?
In marketing, you are always focused on achieving a higher ROI (Return On Investment). Email marketing takes the cake boasting a 4400% ROI. Try to find another digital marketing platform that even comes close. Additionally, consumers spend, on average, 138% more on products marketed through emails versus those who were browsing on their own accord.
Most email marketing services provide easy forms of measuring and accounting for your data as well. This makes tracking the ROI and conversion rates easier than ever to ensure your messaging is doing what it’s supposed to do.
As the most comprehensive used platform with high conversion rates and a data lead list you can count on, email marketing has proven its worth over the years. For any savvy business owner and marketer, it’s about time to start taking email marketing seriously.