Online sales have never been bigger. With the global coronavirus pandemic boosting virtual interactions and causing many retail stores to transition to digital sales platforms, people have become increasingly reliant on digital sales. ECommerce retail sales in the US alone are predicted to total around $765 trillion this year, and that number is expected to rise to a whopping $1076 trillion in just three short years.
With so much consumer business moving around the world of online commerce, businesses small and large are looking to optimize their presence on eCommerce retail platforms. So it is important to recognize where and how customers are accessing their online shops.
ECommerce that takes place on mobile phones is also known as “mCommerce.” If the predictions are correct, mCommerce will be the primary way consumers interact with businesses shortly. Perhaps it will come as a surprise to find that mCommerce already accounts for over half of eCommerce transactions. Through social media direct purchases, retailer Apps, and regular online purchases, mCommerce provides a convenient and easy way of placing orders and making automatic payments.
So how can you boost your customers’ mobile eCommerce experience with your business? And what kinds of things should you keep in mind to ensure your customers have a smooth mCommerce transaction?
Let’s take a look at how to optimize your digital presence for mobile eCommerce below.
1. Make Your Products Clear and Easily Understandable
Since people may be browsing quickly while they wait in line at the grocery store, you want to make sure your products are as clear as possible. Like a good teaser trailer for a film, including the highlights and any relevant details that will make that product stand out from amongst the competition- while providing the necessary details so your prospective customer can quickly understand and assimilate any technical information about your product is. Size dimensions, color options, and where and how to buy are all important information to include that will easily allow mobile phone users to engage with your product.
You should also include enticing visuals to help customers understand the product on offer. Include high-quality photographs and even short, interactive videos of your product so your customers can have a clear sense of what they are purchasing before they click the “Buy Now” button. Ensure to test your product listings before you publicize them; not all websites automatically scale their images and videos for mobile phone interfaces. Do a test run and ensure that your product photos and videos are scaled correctly and look attractive on a mobile phone.
2. Test Out The Customer Flow
Whether you promote your products via Instagram, Youtube, a specific retail website, or an exclusive App, make sure to do a test run before presenting your products to the world. Hire someone to be your test subject, or enlist a friend, family member, or colleague to use your system.
Start with the first place a potential customer would interact with your products- where would they find them? What would they search for? And then let your test subject move through the entire process, from browsing your online product offerings to selecting customizable options. You want to ensure that your mCommerce customers have as seamless and pleasant an experience as possible so that they will not only order your products but return them again and again. The easier your system is to navigate and use, the more likely customers are to recommend your products to others and become repeat customers themselves.
3. Make Your Payment System A Breeze
As with the browsing, customizing, and ordering parts of the consumer mCommerce process, you want your payment platform to be a breeze for customers. The simpler this section is, the better. Mobile phones present particular challenges for the payment aspect of eCommerce, as long boxes where customers are required to fill out long strings of numbers (like their credit card or check numbers) can be tough on small mobile phone screens.
Consider offering customers the ability to create an account on your app or eCommerce site so that they can save their payment details, avoiding the hassle of entering all those numbers every single time they want to make a purchase. It can also be wise to offer alternative payment methods that may be easier on a mobile phone, such as PayPal, ApplePay, or Google Wallet. Allow order forms to autofill as much information as possible, so customers don’t have to spend ages filling in specific details. If your customers can purchase with a simple tap of their finger, then you can avoid losing the revenue full shopping carts would bring, simply because customers get frustrated with a difficult to navigate ordering form and payment system.
Loyal Customers On the Go
One of the many benefits of attracting mobile phone eCommerce customers is that they can bring their shopping with them wherever they go. But this requires extra attention to particular aspects of the shopping process, like navigation ease and payment processing speed.
It is important to remember that the fewer hassle customers have to face while they browse, choose their items, and click “Pay Now,” they will be more likely to return to your site again. With mobile eCommerce in particular, pay attention to the details, highlight the most important factors of each product, and make sure your site looks great and plays well on mobile phones.
Technical difficulties and mobile phone glitches can spell the end of any potential transaction, so utilize mobile phone mode and test out your products and user experience each time you make adjustments. These are the kinds of simple steps to make your mobile phone eCommerce customers return and purchase as they move throughout the world.