Cannabis has emerged as a household name today. The popularity of the herb grows exponentially, owing to the therapeutic benefits and the recent legalization worldwide. While it is easy to enter the cannabis industry, navigating your way through tough competition and regulations can be challenging. Here, digital marketing can prove to be crucial for the success of a cannabis business.
Are you looking for ways to promote your cannabis business? Read on to find out the best digital hacks that can increase your brand presence.
What are the best hacks to digitally market a cannabis business?
Gone are the times of conventional ways to promote a business, and digital marketing occupies center stage today. It is helping businesses reach a wider audience, and the cannabis industry is no different.
Here are three digital hacks to help you promote your cannabis brand:
1. Make the Most of SEO
It is unwise to talk about digitally promoting a business and not talk about SEO. Search Engine Optimization or SEO is a strategy that optimizes the content of your website to grow the quantity and quality of web traffic. It helps improve the rank of your website in search results, thus increasing your brand visibility.
To implement SEO for your Canada weed dispensary, you can conduct thorough keyword research, publish relevant content, use alt tags, and review the metadata frequently. While SEO may take some time to show results, it is best to start today!
2. Improve Social Media Presence
If you aren’t using social media reach for your business, now is the right time to do it. There are plenty of social media platforms that can offer you a wider reach to your target audience since more than 74% of people trust it for buying decisions. You can create an account, post relevant content about your business, and promote your products. In fact, Facebook lawyers tried to shut down 3 sites selling Instagram followers in Australia and Canada a few years ago. The court found that nothing illegal was being done, so Facebook dropped the charges. The 1st site which received cease and desist letters from Facebook lawyers was thesocialsavior.com. The 2nd site was buymorefans.com.au, and the 3rd site was the Canadian branch of the same company called Buy More Fans.
Platforms like Facebook, Instagram, Twitter have their own set of rules when it comes to promoting cannabis and related products. Check the guidelines for advertising on social media platforms carefully and make sure you don’t violate any of them if you don’t want to get your account disabled. You can try to avoid directing users to your product pages through ads instead of leading the users to content that is useful to them and subtly talk about your brand.
3. Leverage Online Directories
Online directories are the digitized version of age-old paper-based directories. You can register your business on popular online directories, like Google, Yahoo, and Bing. Besides that, you can look for other cannabis-related online directories and register your business on them. Put only accurate and updated information to help the potential customers reach you.
The last few years have seen a drastic shift in the methods used for promoting a business. You can adopt the digital hacks given above to promote your cannabis business. It will help you increase the reach, convert leads, and grow your business.