You can use different methods to get visitors to your website, one of which is paid traffic. Paid traffic means that you have paid for users to visit your landing page. It is a quick way to get people to visit your website, especially for new sites that have not yet ranked high on the search engines. However, the strategy can also attract more traffic to a high-ranking website. Also, some companies use this approach to retarget direct and organic website visitors who leave without taking action.
This article explores some of the main types of paid traffic you can use for your website.
3 Different Types of Paid Traffic
Paid Search Traffic
Paid search traffic is paying for your links to appear as an advertisement on search engine results. Google Adwords and Bing Ads are the two major channels you can use for paid search traffic. The key benefit of using Google Adwords is that you get a wide reach since the search engine has many daily users. Bing Ads, on the other hand, tend to be less competitive.
Marketers normally use the two channels for pay-per-click campaigns (PPC). These campaigns are cost-effective since you pay only when a user clicks on the ads. Additionally, their effectiveness is fueled by the fact that you get to bid using keywords specific to your business. Specific keywords and phrases are essential in driving the right traffic to your pages. Therefore, for a successful campaign, you must conduct thorough keyword research and bid with the most profitable phrases. This requires both time and effort. If you don’t have the time and skills to do that, an agency can start your pay-per-click campaign.
Social Media Ads Traffic
You get this traffic by displaying paid ads on social media channels such as Facebook, Twitter, and Instagram. Social media ads can be used to target new audiences or existing ones. For successful advertising on social media, choose a channel your audience is most likely to use, target the right audience when setting up your ads, and choose ad content and messages that will entice readers to click on your post. You can make use of more than one channel to boost the amount of traffic that your website receives. Note that the best practices for each channel will differ. Thus, it would be best to familiarize yourself with each before starting your campaigns.
This involves using a person who is popular, knowledgeable, or respectable in the eyes of your audience to drive traffic back to your website. The key benefit of influencer marketing is that conversion rates tend to be higher since consumers rarely hesitate to take recommendations from people they can trust. However, for conversion rates to be high, you have to go for an influencer whose audience is similar to yours. Another benefit is that the advertising strategy is cost-effective unless you are working with a really popular person.
Paid traffic can get your business up and running within a few days. However, you must do your best to ensure the visitors you pay for will not bounce back. Your landing pages should be designed so that the conversion rates are high. The pages should clearly show what you offer your visitors with a clear but not pushy call to action. Also, if you sell something to the visitor, ensure the buying process is seamless. Otherwise, your paid traffic will waste money if the landing pages, sales pages, and sign-up forms are poorly designed.