Do you run your own e-commerce business, or are considering starting one? Either way, you’ve likely figured out that a big part of running a successful eCommerce store is simply keeping up with online shopping trends and best practices. While that may sound easy, the e-commerce industry as a whole is in constant flux.
So how do you stay ahead of the curve? One way is to adapt your strategy to consumer behaviors and expectations. For instance, the average eCommerce site can increase conversions of 35.26% just by improving its checkout design. While this doesn’t imply that your checkout portal is not user-friendly, it gives you an idea of how you could improve your site.
By reading up on e-commerce stats, you can educate yourself about consumer behavior and adjust your site accordingly. A/B testing is a common method to see what works and what doesn’t for your audience. Another common fix for many sites is to optimize their pages for mobile. Not only does this have significant SEO benefits, but it also makes your eCommerce store that much more accessible to the 65% of online shoppers that use their smartphones to make online purchases.
However, it can become overwhelming once you start looking at all the ways you could improve your site. That’s why it’s important to learn who your target audience and what would best suit them. To learn more about shopping stats and how they can help your site improve, check out the infographic provided by Wikibuy below:
From the folks at wikibuy.com.