Your customer can be anywhere. You cannot restrict your customer’s—omnichannel presence but surely enlarge your visibility as a business to reach your customer.
Either way, you may preach your customer emails via bcc in Gmail, but now I couldn’t stretch it more. So here shines Email marketing that is built for business.
Email automation is a great way to increase conversions and engage your audience. It can also be used to drive sales, which makes it an essential tool for any business. This is a good email automation solution to increase conversions, engagement, and revenue.
Benefits of using email automation software
The email automation software will allow you to see real-time statistics on opened emails and clicked links. This data will give you a clear picture of what is working in your marketing campaign so that it can be tweaked or improved further.
Track email open rates
You can also track the number of bounces and unsubscribes from your list, which means that even if someone unsubscribes from your list because they don’t want to receive any more emails from you (because they’ve already got plenty), this information will help you analyze whether there was something wrong with their account settings or if their email address just wasn’t useful enough in terms of reaching potential customers.
It allows you to segment contacts into lists based on their actions and profile info. So, for example, if someone opens a sales lead from your website, you can create a list of leads who have recently accessed your website and send them an email with the latest news about new products or upcoming events related to your business. This way, if someone downloads an ebook or watches a video on YouTube while browsing through Facebook ads, they will receive an automated email that reminds them about those things later down the line when they are ready to buy!
It will help you convert more leads into paying customers by providing easy tools to manage leads.
Generate more leads
It provides a lead generation toolkit, which helps you create and nurture your email list with automated personalized emails based on the individual’s interests and behaviors. For example, this can be done through automatic segmentation of people who have expressed interest in buying a product or service from you, or it can be done manually by categorizing them as belonging to certain groups such as “Sale,” “Testimonials,” etc., then using A/B testing techniques for sending different types of messages at different times during the day so that they are targeted appropriately.
21 Best Email Automation Software Tools
Email automation is one of the most powerful tools in a marketer’s toolkit. By automating email campaigns, you can free up valuable time to focus on other marketing initiatives and be sure that your messages are always delivered on time.
But with so many email automation software options on the market, it can be hard to know where to start. To help you out, we’ve compiled a list of 21 of the best email automation tools, divided into two categories:
- Email Marketing Platforms
- Transactional Email Services
Email Marketing Platforms
These platforms offer a complete email marketing solution, with features like email list management, campaign creation, and reporting and analytics.
Mailchimp is free for up to 12,000 subscribers. Paid plans start at $10 per month for up to 500 subscribers and go up to $200 per month for 100,000+ subscribers.
Constant Contact has various pricing plans to fit the needs of all types of businesses. They offer a free trial for new customers, which can be canceled anytime. There are also three paid tiers: Basic, Plus, and Pro. The Basic level is $19 per month and includes up to 200 contacts, unlimited sends per month, and up to 500 contacts in your account.
Hubspot offers three different plans: Starter, Pro, and Enterprise. The Starter plan is designed for small businesses with limited needs and budgets. The Pro plan is designed for medium-sized businesses looking for more advanced features at an affordable price. Finally, the Enterprise plan is designed for large companies with sophisticated marketing needs and budgets.
It provides users with the tools to create, send, and track email campaigns for their business. AWeber has over 700,000 customers in 175 countries and offers a 14-day free trial for new users. AWeber offers four pricing plans: Basic, Pro, Business Essentials, and Business Pro. Basic starts at $19/month with up to 500 subscribers, while the other plans start at $49/month with unlimited subscribers.
Get Response pricing starts at $10 per month for the Starter plan, which includes 100 emails, 10,000 contacts, and 10,000 visitors. The largest plan starts at $1,500 per month and includes unlimited emails, unlimited contacts, and unlimited visitors.
GetResponse offers a free trial to see what they offer before you commit to any monthly payment plan.
Campaign Monitor pricing varies according to the plan that you choose. For example, they offer a free trial if you are looking for a small business plan. Campaign Monitor also offers an enterprise plan that includes all of the features of the other plans but has more sophisticated features like segmentation and unlimited email storage.
VerticalResponse is a marketing service that specializes in email marketing. They offer various services and products to help customers with email marketing, such as email templates, autoresponders, and more.
Retainful offers a suite of tools to help businesses attract new customers and retain them with personalized email marketing. Features: emails at scale, segmenting customers based on their actions and interests, and personalizing the content in each message. Retainful is a freemium product that offers basic features for free but charges for advanced features. The free plan includes unlimited email sent to 500 subscribers, unlimited segments, unlimited templates, and custom domain sign-up. The paid plans offer additional features such as advanced analytics, real-time delivery tracking, CRM integration, and more.
It is a cloud-based platform that allows users to build marketing campaigns with a drag-and-drop editor and then publish them to the web or mobile app. In addition, SendinBlue offers a range of pricing plans to suit the needs of different business models and budgets.
Pricing starts at $9 per month for the starter plan and goes up to $499 per month for the enterprise plan. Sendgrid also offers free trials, so you can try them before you buy!
Drip, an email marketing tool, provides a marketing technique to send emails to your subscribers. The user can set the intervals, and the frequency of emails sent can vary depending on what the user wants to achieve.
ConvertKit is a tool that helps businesses to create, send and track emails. It is a fully hosted solution, so you don’t need to worry about server maintenance or the reliability of your email service.
The pricing starts at $29 per month for the Lite plan. This plan gives you up to 2,500 subscribers and allows you to send 12,000 emails per month. The Pro plan costs $299 monthly, allowing you up to 10,000 subscribers with unlimited email-sending capabilities.
Moosend is an email marketing tool that helps marketers send, track, and analyze emails. It has a CRM integration that allows you to manage your contacts, create personalized campaigns with templates and design them in the custom campaign builder.
Klaviyo offers an easy-to-use interface with a drag-and-drop builder that is simple to set up and use. You can also use it to send automated follow-ups based on your customer’s behavior.
The Klaviyo tool is very useful for small businesses starting with email marketing because it has a free trial period of 30 days.
Omnisend has integrated with many third-party software platforms, such as Salesforce and Zoho CRM. This integration enables the users to track the campaign performance in real-time and make changes accordingly. In addition, the Omnisend dashboard is easy to use, which makes it possible for non-technical users to create an effective email campaign without any coding knowledge required.
Benchmark Email Marketing tool helps you manage your email campaigns from start to finish with just a few clicks. It includes features like A/B testing, drip campaign automation, and segmentation.
The drag-and-drop editor is intuitive and easy to use, so even a novice can start using it immediately. In addition, it has pre-designed templates for specific purposes such as birthday emails, welcome emails, and product launch announcements.
Prospect.io provides users with a list of prospects, which are matched based on the information provided by the user, such as company size, industry, location, etc. In addition, prospects can be filtered by company size, industry, and location. The tool also has a search function that allows users to find prospects based on keywords or phrases in the email address or name fields.
Mail modo has a drag-and-drop email builder, which is the best way to design email content. It also has built-in templates which you can use to design your email content. You can also customize it according to your needs.
Mail modo has features like A/B testing, email tracking, lead scoring, etc. The A/B testing feature of mail modo helps improve conversion rates by showing different versions of the same campaign to targeted audiences. The lead scoring feature helps identify leads by assigning points based on their actions on your website or app.
Sendx has many use cases in the marketing industry. For example, it can be used by digital agencies to send emails to their client’s customers. E-commerce companies can also use it to send newsletters or product updates. However, Sendx is not just for marketers; sales teams can also use it as a CRM tool for managing leads and tracking engagement with prospects.
The ActiveCampaign platform is designed for all levels of marketers, from beginners to experts. You can use it as an inbound or outbound marketing tool because it has both inbound and outbound features such as autoresponders, list management, automation rules, email templates, and more.
Now that you are ready to scale up your business, you can choose any of the above email automation software to have the whole marketing game at your fingertips.
If you want to increase conversions, engagement, and revenue, this listed software will work as a magic wand for your businesses. It has all the features that a business owner needs to run their business on autopilot. The only thing that could improve it would be if they included more advanced features like segmentation or data visualization tools.
Moreover, you don’t have to start from scratch every time. The email marketing software has over 100 templates, so you don’t have to start from scratch every time.
Start shooting emails today! 🙂
Yuvaraj is a senior growth marketing strategist with excellent experience in SaaS products and other eCommerce plugins. He has impeccable attention to detail and vows perfection in every project he touches. A vivid blogger and an affiliate marketing expert, he can find solutions to your SEO hurdles and set you on the right course to victory.