- Social Media


With technology on the rise, social media sites have now become a popular way for businesses to reach out to their potential customers. When the campaign of social media marketing is done right, they ought to bring a lot of traffic to your website that will eventually lead to the generation of new information for your sales and marketing team.

There are many options when you look for branding your business, from Twitter, LinkedIn, Youtube, Facebook, and this is only the tip of the iceberg. Although, with too many social media sites, they ought to give an overwhelming feeling with no end in sight.

In the case that this overwhelming feeling sounds familiar to you, below are the top 15 reasons as to why your social media strategies might not be working and bringing in business.

1: No Clear Plan Of Execution

Your social media strategies are bound to fail when you do not have a clear vision or a plan in action. On the off chance that you do not have a well-organized plan laid out, chances are that the end result will not be as you might have expected.

2: Thinking About Only Yourself

To be honest, in the event that you are only concerned about the wants and needs of your business. It becomes understood that you only care about yourself and not helping about your target audience and if this is the case then you can be rest assured that they won’t be caring about you either.

3: Bossing Around The Audience

You can forget that the target audience ought to show interest in what you have to offer when you are simply not willing to meet them, discuss what might be important to them, make them laugh, make them cry, help them in cherishing memories or even help them in solving problems. Life is not that simple, now is it?

4: Trying Different Social Platforms

Despite the fact that you are posting a lot of content on different social media sites, the truth is that you might be using a bad blend of social media platforms. With so many social media platforms, choosing the right blend truly has become a daunting task.

So, before you choose to use these platforms, it is suggested that you conduct a research on which platforms your target customers are using.

5: Experimenting With New Mediums

The next thing you ought to do is to experiment with the types of content you have to publish. It does not really matter if you choose to write contents or post links. If none of the two seem to work, try posting a streaming video, images, or other types of engaging posts.

You need to keep coming up with such ideas until the time that you have finally found the strategy that booms with your target audience.

6: Retargeting

Are you trying hard to reach out to the audience? And even with the right kind of strategies, you do not seem to get the attention of them? Well, in such cases, opt to shift to an alternative demographic area. There are many segments of potential customers that you can still focus on.

You ought to think a better way to tell apart yourself from business owners who have a similar kind of product or services to offer.

7: Rebranding

This does not imply that you start to redesign your entire company from scratch. All you need to do is adopt a slightly more edgy persona on your social media accounts. The reason for doing this is simple. You will want the brand to be in line with the audience, right? So, you need to build up a persona that is more appealing to them.

Do not worry if at first, you think that strategy was not appealing enough as you thought it would turn out to be. The truth is that you will start to make new followers and get extra attention.

8: You Are Not Being Consistent

Consistency is considered to be the most important part that eventually leads the social media strategy to the path of success. For this, you might need to interact with your target audience on a regular basis. Show up daily with such content that ought to benefit the needs and wants of your followers.

9: You Do Not Analyze And Update Strategies 

Confused as to why your social media strategy does not seem to work? Well, this is the time you need to plunge into the analytics of it.

You need to check the analytics of the strategies on a regular basis and take note of what is working and what is not. In the event that something is not working, you need to drop that ASAP and divert your focus on things that ought to work.

10: You Do Not Have Fresh Content

To be honest, none of us would want social media to consume our whole day. But what about branding on our social media sites? For this, you need to make sure that you invest some time into ensuring that you have original content that ought to gain the attention of the target audience.

Not just that, it is considered to be imperative to remain close to the topic. Pursue the news, tune in to what the followers are talking about and mirror that in your social content.

11: You Are Expecting Results Very Soon

Most of the businesses that start on such social media sites often give up within a few months. Keep this thing in mind that without you investing in promotion and adverting, social media is not going to give you instant results that you need.

Branding your business on social media is just like sowing a seed. You have to invest time in, building relationships with the audience, nurturing them, create content that engages their attention, and listen to them. Only after that, you will be able to reap the rewards for your effort.

12: You Are Exhausted And Out Of Ideas

In the event that you have been doing all of the marketing of your brand on social media platforms all on your own, you might probably be out of ideas and somewhat exhausted too.

Well, this is time to flip the switch and consider to hire an expert for such work. Hiring a professional just for the sake of consultation might be a good place to reconsider where you might have been lacking all along.

To be honest, hiring an expert social media marketer is worth the investment and they ought to provide a positive return on investment in the long run.

13: You Tend To Use Someone Else’s Strategy

Well, it is a good practice to read case studies just for the sake of gaining knowledge and see how other businesses are producing positive results.

But keep this thing in mind that your business strategy should be customized in such a way that it fulfills the needs of the business, the goals, budget, and capabilities.

14: No Budget For Marketing

This is a huge mistake that most of the business owners ought to make. They tend to spend almost all of their budget on developing their services or product that in the end there is no money left for the marketing.

None of the people will automatically come to know about the value of the services and product that you might be selling until or unless you market it. This simply implies that the zero budget for marketing will get you zero visibility.

15: Jumping Strategies

This is perhaps the most common mistake that most people make. Jumping from one strategy to another just because it did not show instant results. Well, to be honest, businesses do not work like this. There is no Holy Grail that ought to guarantee your success instantly.

Author: Justin Mark has been a digital marketing strategist for more than 5 years. The mutual interest in social media marketing strategies and writing took me here, where I opt for writing as a profession. My articles are not bound by any form but confide the latest trends and happenings of digital marketing and the ways SEO is tackling it. To stay connected with what’s latest, my posts are a great help.


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