15 Inbound Marketing Tools to Use in 2020
- Digital Marketing

15 Inbound Marketing Tools to Use in 2020

Marketing strategies have come a long way. From advertisements in newspapers, TV, and radio to online marketing. These strategies change from one to another as consumers’ behavior changes too.

Marketing experts and businesses try to adapt to the trend that comes along. They also try to find ways to adapt to these needs by using tools or software to keep up with the trends. If businesses and marketing experts don’t follow along, it would be impossible for their brand to grow.

Now that almost everything is online, businesses start to promote their brand on the internet. However, a 24/7 or round-the-clock marketing strategy or posting is difficult. But now, that’s not a problem. As everything advances, it creates a demand for certain things, and automated platforms or inbound marketing tools indeed became an in-demand tool for digital marketing teams.

There are hundreds of these tools out there in the market. Since 2019 is almost over, we are going to expect more and more marketing tools that will be emerging left and right, with more features that will help marketing experts with their campaign to promote a brand.

Here are some inbound marketing tools you can use in 2020.


HubSpot has already made its name as one of the best and leading inbound marketing tools out there. This software allows a business to grow their brand by increasing traffic to their site, scheduling social media posts, track the performance of content, and even help provide better customer service.

They were recently ranked as the Best Place to Work in 2020 by Glassdoor. This only proves that the services they offer to their users are truly helpful.

Price: Starters pack begins at $50 per month.


The best way to provide what your customers are looking for is to know what they really want. SurveyMonkey is a platform you can use to help you produce online content for your marketing campaign.

Using this platform, you’ll create surveys to send out to your potential customers via social media, email, or the web. After gathering all the data, you can use them to find out what people want to see.

It also allows collaboration with team members by sharing the results of surveys and managing the gathered data via your phone.

Price: Free for a basic plan. For more features, the package plan starts at $99 per month.


Growing your website’s organic traffic is a tough job, but with the aid of some tools, you’ll be able to know what works for your audience.

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Ahref is a marketing tool used to increase the traffic of a site by assisting on keyword research, activities of each content, and even what your competitors are up too.

This tool is also helpful for researching backlinks related to your niche or industry and notifying you if there are any ongoing changes like keywords related to your brand, backlinking from another site, and mention of your brand online.

Price: Paid plans begin at $99 per month.


Similar to Ahrefs, SemRush allows users to track activities of their content and their competitors. This platform also permits social media posting and finding the best strategy for a social media campaign.

Other features that this tool offers:

  • Analysis of keywords
  • Improves PPC campaigns
  • Provides trending topics

SemRush is indeed an all-in-one marketing tool that should be used in the coming year.

Price: Starts at $99.95 per month


Google Analytics is definitely one of the best inbound marketing tools digital marketers must use even in 2020. This tool is known to be the most widely used web analytics tool to access a website’s traffic and to analyze the data for further growth of the website.

This tool is offered free by Google.


The end goal of any marketing campaign is to convert traffic into paying customers. However, coming up with an effective campaign is not easy. It’s actually a trial and error process. However, there is a platform designed to help businesses determine what campaign works from not.

Optimizely is an A/B testing tool, allowing marketers to see which web page or campaign performs well.

Price: Optimizely’s pricing depends on the combination of the package you purchase.


Social media has been one of the key components of an effective marketing strategy. With about 3.4 billion active users, it’s undeniable that social media is the best way to promote a business.

Now tools like Sprout Social helps digital marketers and businesses to promote their brand. It allows tracking of each campaign or content’s performance, connecting with the audience, and schedule posts.

The data gathered can also be used to analyze or track what your audiences want or need.

Price: Free 30-day trial. Paid plans start at $99 per month.


One tool that offers an eye-catching landing page is Wishpond. This marketing tool helps businesses turn their audiences into leads and allows running of contests and campaigns for certain social media platforms.

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Part of its feature is that it also provides a great email marketing experience, by allowing A/B testing of emails, sending out newsletters, and converting email drips into leads.

Price: There are two plans offered a Do-it-yourself plan and a Done For You plan. The DIY plan starts at $49 per month.


Another big name in digital marketing is Hootsuite, and this platform is still one that should be used in 2020.

This social media marketing tool is used to promote marketing campaigns smoothly on social media. It allows curation of contents that will sell, scheduling a social media post, gather and analyze the data of content, and find trending topics that can help to promote the business.

Price: Starts at $29 a month for a single user only.


One of the best inbound marketing tools that will continue its work into 2020 is MailChimp. This software is designed to help marketing expert who focuses on making and sending out marketing campaigns.

Email marketing may sound old school, but it’s actually one of the most effective marketing strategies. With 52% ROI, email marketing helps businesses spread the word about their products or services.

MailChimp allows marketers to create professional-looking emails, do A/B testing, personalize emails, and with their latest feature, building your own website.

Price: Paid plans begin at $9.99 per month.


Since email marketing has an increase in ROI, another tool in this form of digital marketing must be explored in 2020.

With hundreds of automation tools to help a business on their email campaigns, it’s not difficult to find one. Aside from MailChimp, ActiveCampaign is a great tool for creating personalized yet professional emails.

This tool can be used to send automated emails, bulk emails, emails during holidays, and an auto-response to follow-up messages.

Price: Starts at $9 per month.


Its name perfectly embodies its goal, to create landing pages where customers will continue to your site instead of exiting your page. Therefore, no increase in the bounce-back rate that could affect your domain’s authority.

Besides creating a landing page where you can convert traffic into customers, it allows an A/B testing for the page.

It’s easy to create landing pages, with its customizable templates and optional JavaScript and CSS.

Price: Starts at $79 per month


Google provides advertising on their system. This 2020 aside from working for your website’s or business’s page to top on Google’s SEO ranking, it’s also time to invest in their online ads.

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Google Ads allows advertisement by bidding on a certain keyword to appear on their clickable ads, which is on top of Google’s page that has the label Sponsored Links on it.

Businesses who advertise via Google only pay whenever their ad has been click. It’s a pay-per-click kind of payment method.

Price: Pay-per-click


Since Influencers have the loudest voice when it comes to marketing these days, it is expected that the market will grow in 2020. What better way to connect with them is through BuzzSumo.

BuzzSumo is an inbound marketing platform that can be used by businesses to find the right influencer to promote their brand. Aside from connecting to a well-known influencer for your niche, this marketing tool helps to track the results of a campaign or content and find out what to do with the results.

It also allows marketers to look for trending topics that could get more audiences and soon turn them to profit. It tracks if there is any mention of a business’s brand on the internet too.

Price: Starts at $99 per month


This social media management platform is not your ordinary tool when posting on social media. MeetEdgar allows you to schedule posts based on the category you want. In addition, it allows the re-posting of evergreen content.

It’s easy to use and also helpful as it shows the engagement or performance of each of your social media posts.

Another great feature of this tool is the A/B testing ability. This allows you to check what content will work for your post.

Price: Starts at $19 per month


These inbound marketing platforms or tools are helpful to gain the right audience and to build a business. If you haven’t had your hands on these tools, it’s time to switch to one of them and start growing your business.



John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of SEO-Guru and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

15 Inbound Marketing Tools to Use in 2020

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