Small businesses have a lot of demands on their time and resources, making it challenging to find the time to design their website properly. Luckily, a few simple tips can help streamline the process and make your website look professional.
Remember that you don’t need to be a fantastic designer or even a designer to build incredible good-looking websites. However, you can create amazing websites by following this guide that I’m about to show you.
Let’s get started.
1. Make Your Website Clean and Clear
There’s no point in having a beautiful website if you cannot read what is written on your website. Unfortunately, websites are often cluttered with too much content, making them difficult to navigate. This can be especially true for small businesses trying to put their entire business online.
It’s essential to make your website clean and easy to navigate, so users can find the information they need quickly and easily. You don’t want to clutter your website with lots of text and images because it will only make it difficult to find what you’re looking for. Instead, please focus on the most critical information and make sure it’s easy to find. You can also use menus and headings to help organize your content and create a logical layout that makes sense to users.
2. Limit Your Typefaces.
You don’t want to use too many fonts on your website. It’ll look messy if you use too many fonts on your website. What you want to do is keep it in the family. Applying a lot of fonts to your website makes your website hard to read, and it’s tough finding different fonts that will look good together. It would be best if you only used a maximum of three fonts per design. Remember, congruency is key.
3. Videos Are Always Better
Including videos on your website can be a great way to keep visitors engaged and entertained.
They are a visual medium that can help break up the textual content of your site, but they can also be used to communicate important information and promote your brand. Additionally, videos can help you rank higher in search engine results pages (SERPs), as they are often associated with high-quality content.
4. Keep It In The Family
There are many typography rules that you should be aware of. For example, I know that using the same font throughout your website could be boring.
If you want to have a more dramatic effect on your website, you can use different fonts, but instead of using different fonts, you can use the same font, but light, bolded, or italic.
Use different types of variants of the same font. That’ll look good on your website. That will look congruent.
5. Apply The Same Colors
In the world of art, color is everything. Choosing the right colors can make or break a painting. The same can be said for web design. A website with the wrong colors can be complex on the eyes and uninviting. However, by using colors that complement each other, you can create a visually appealing website and easy to navigate.
One way to choose complementary colors is to use the color wheel. A color wheel is a handy tool that helps you choose colors that look good together. It consists of 12 different colors, which are divided into three groups: primary (red, yellow, blue), secondary (orange, green, purple), and tertiary (yellow-orange, red-orange, yellow-green, blue-green, red-violet, blue-purple).
6. Apply Color Filters
With color filters, you can change the colors in your photos. This is a great way to improve your photos and make them look better. There are many different filters that you can use, and each one will give your image a different look. The best way to find out which filters work best for you is to experiment. Try different filters on different photos, and see which ones you like the best.
If you’re going to use a filter, make sure to use the same filter throughout all your images because it’ll look more professional.
7. A/B Split Test
If you’re not sure what to do with your website, you can always A/B split test your website.
Split testing, also known as A/B testing, is a great way to determine which version of a web page or element performs better. This type of testing allows you to compare two-page versions against each other to see which one produces the best results.
Split testing can be used to determine the best headline for your website to find out which color button converts the most visitors into customers. Many marketing tools can help you conduct split testing, and some of them are free.
8. Use Icons To Support Your Message
In today’s digital world, icons are everywhere. They are used to support messages across platforms, from social media to websites. Icons can be a great way to help communicate your message quickly and effectively. When used correctly, they can help you stand out from the competition and make your content more engaging.
There are a few things to keep in mind when using icons in your content. First, make sure that the icon is relevant to the message you’re trying to communicate. Next, choose an icon that is visually appealing and easy to understand. Lastly, use enough icons to support your message but not so many that they become overwhelming or distracting.
9. Text Over Images
Next tip, it’s something we see all over Instagram, all over Facebook, and that is text over images.
You can do the same thing with your website. You can choose a nice banner, put text over your images, and give another dramatic look.
10. Fix Color Issues
Before putting your filter, you can also fix the color and make it more bright and vibrant colors on your images.
Make the images look better. Fix the images before choosing the filter. It’ll just make you look more professional. Also, it’ll grab more of your user’s attention.
11. Crop Images
It’s pretty obvious, but I don’t see many people doing it, and it’ll give an extra touch to your website. It’s like the little spice on your website, cropping images.
Instead of having a big binner on your website, why don’t you crop the image before uploading it and make it look more centralized?
You can do this, and it’ll just give a more professional look to your website.
12. Flat Design Is Your Friend
If you don’t know exactly what design you should use on your website, you can always go with a flat design. Here is an example of a flat design website:
A flat design is a great option. For icons and overall on your website, a flat design will always look good.
13. Learn Photoshop and Adobe Illustrator
Learning Photoshop is not essential, and you don’t necessarily have to do this. But knowing how to use Photoshop and Adobe illustrator can help you make images.
They can help you make icons. You’re not always going to be dependent on a designer.
There are many courses for free out there, even on YouTube, that you can find that will help you master Photoshop, illustrator, and other design software tools.
It’s one of those things where you don’t have to call your designer and wait hours if you want to do something in your image. Instead, you can do it in just a few minutes.
14. Mobile and Tablet Adjustments
Sometimes your website will not be perfect on mobile or desktop. So if you can, adjust your website for mobile and tablet.
According to Statista, mobile devices accounted for 48 percent of web page views worldwide. So you should always keep your website good, really clean, and optimized for mobile devices.
In conclusion, following these simple web design tips for small businesses can help you create an effective website that will draw in more customers and help your business grow. Remember to keep your site updated and use attractive visuals to keep visitors engaged. A well-designed website is a valuable asset for any small business, so be sure to put the time and effort into creating one that represents your company well.
Guest Author Byline & Photo
Patryk Miszczak is a blogger at businessolution.org, a community that aims to help people start and grow their businesses. His specialties are SEO, marketing automation, and Artificial Intelligence.