Description: Are you looking for ways to drive brand loyalty? We can help you! In this article, you will learn how to increase brand loyalty with the help of m-commerce! We suggest fourteen solutions to try!
The importance of brand loyalty is obvious. A company has an army of loyal customers. Many of them are even ready to pay a higher price. By the way, this is among the most valuable types of brand loyalty.
Today, businesses practice many techniques to retain customers. They utilize advanced marketing strategies, present themselves in all the possible channels. The ads aren’t limited to NYC retractable banner printing only.
Although it may surprise some people, mobile commerce gives a chance to improve brand loyalty. Here are 14 ways to try:
Customers want their mobile experience to be native and easy. Therefore, it’s better to avoid sophisticated interfaces. Keep everything simple so that both a toddler and a senior can understand the layout.
Show the Real Value
If you launch a loyalty program in an m-commerce app, make it worthwhile. Customers should know what they can get, how they will get it, and what they have to do to get it.
- Make M-Commerce a Compulsory Element of Your Strategy
M-commerce is a must. Even if you have other channels, don’t risk losing those who are mobile-geeks. That’s the majority of Generation Z.
Targeting and segmentation show effectiveness. However, one of the best brand loyalty strategies is to spice up the data-driven with a bit of emotion. Show your humanity to win customers’ hearts.
Be Accessible and Straightforward
Once again, your app or website must be convenient. It must have all the basic features. Usually, they are more than enough. After all, we all just want to make a purchase.
Share Your Story
Every brand has a story that drives the mission and values. Share it via your m-commerce app. Remember: today’s customers are looking for socially-responsible brands that seek a greater goal.
Engage with Your Audience
Consumers want to interact with brands. They want to hear the opinion, know their stories, and understand how they operate. You have to communicate with your clients.
Leverage Brand Partnership
Brand partnerships help to unleash the power. Customers are willing to participate in loyalty programs not from one brand, but from several which united their forces.
Customize Every Interaction
There is always for personalization. Let your interface be customizable. Customers will like it. Moreover, uniquely treat each of them.
Aim for Memorable User Experience
Unique customer experience is one of the best approaches to brand loyalty. People don’t want to be perceived as a part of a cluster. Everyone wants to be valued for his personality.
Listen to Customers
Data-driven decisions happen to be the most effective. Collect feedback from your customers and make decisions according to it. You are going to get surprised by the results!
Only High-Quality Tech-Solutions
There is absolutely no point in developing an m-commerce app or website if it doesn’t perform well. Customers won’t use it if it takes a long time to load or stops working from time to time.
Don’t Be Invasive
In the era of push-notifications, many brands don’t see the limit. You have to learn when to stop. Otherwise, you risk losing contact with customers. Or they can leave you for good.
Always Be There for Your Customers
M-commerce doesn’t mean that you can ignore the traditional rules of customer service. Think about the ways to provide support 24/7. Clients will like this a lot.
Here are some ideas on how to boost brand loyalty via m-commerce. Do you know any real-life examples of brand loyalty strategies that are worth trying?
About the Author
The author is an experienced entrepreneur. He believes that a person can make a difference even with insignificant investments. In 2006 he founded the family business Fortuna Visual Group. They started as a one-person show, but now they are a crew of dedicated art crafters, designers, expert fabricators, and installers with exceptional skills, professionalism, and work knowledge.
14 Ways to Increase Brand Loyalty Using mCommerce