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When it comes to eCommerce marketing, there are so many different ways to reach your audience and make them aware of your products that it can be overwhelming at times. So, what can you do to help drive more traffic, improve your conversion rates, and increase your profits?
13 Inbound Marketing Tips for a Successful eCommerce Business
Here are 13 inbound marketing tips that will take your eCommerce business to the next level.
Gather First-Party Data
Your customers are the most important part of your business, after all. You can’t do anything without them, so why not use their data to boost your marketing efforts? All you have to do is ask them. This can sound a little drastic at first, but it’s simple and easy once you know how. Ask them for their contact information and then use that information to gather more data about your business.
Accept Digital Currency on Your Online Store
Bitcoin and other digital currencies are a hot topic for eCommerce and retail companies, and this new trend can help you reach your audience in more ways than one. Digital currency is free from any regulation, allowing you to instantly accept any amount of it from anywhere in the world.
Accepting Bitcoin or another digital currency could benefit you if you already have a way for customers to pay for your products online.
Sell Directly to Consumers
Your customers might be unaware of the market opportunities when selling directly to consumers. However, if you have a thriving eCommerce business, you can sell your products on your sites or market them on platforms like Mercari, Facebook, Pinterest, Twitter, and more.
Or you could even consider partnering with other retailers with a thriving eCommerce business to sell products in their stores. It could be your perfect marketing strategy if your clients are interested in doing something.
Drive SEO Traffic Faster to Your Site
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Search engine optimization is essential to drive traffic to your online store and increase conversion rates and profits. One of the best ways to do this is to build links on high-authority websites and platforms. But, if you don’t have the time or resources for that, there is another way. You can use a platform like LinkOffer.me, which will help you create, manage and track your link-building campaigns swiftly and easily.
Manage Your Affiliate Marketing Campaigns
If you have a thriving eCommerce business, you should consider creating affiliate marketing and referral campaigns to help promote your products. Countless Internet marketers specialize in this idea, and it is a great way to educate your audience about the products you offer so that they can recommend them to their friends and family. However, if this isn’t for you, there are resources like Clickbank, which will allow you to sell products online.
Develop Fast and Flexible Shipping Options
Shipping options are crucial if you want to keep your customers happy. Not only that, but they can also help you convert more of them into loyal buyers. Studies have shown that delivery times and costs are among the biggest factors in a consumer’s purchase decision. This is why it’s important to offer convenient and affordable shipping options for your customers on your website and through other marketing channels.
Go Green With Sustainability
Like most online retailers, you’re probably interested in improving your business and making it more sustainable. But unfortunately, one of the worst things about doing business is the waste that comes from it and the impact it can have on the environment. So why not use your eCommerce business to promote sustainability by selling products?
You could consider promoting eco-friendly products on your site or even go one step further and offer recycling services where visitors can send items they buy back to you to be recycled.
Upcycle Your Products
As mentioned earlier, one of the biggest impacts on the environment from eCommerce is waste. Many companies have incorporated eco-friendly products and ideas into their marketing plans to help reduce this impact. So why not take it a step further and offer your products upcycled to your customers? This means you could even ask your consumers to return unwanted items they bought from you so the company can use them for something else.
Invest in Quick Commerce (Q-Commerce)
Q-Commerce is a way of doing commerce designed to speed up shopping experiences for consumers by doing things like pre-filling shopping carts and allowing them to buy things with the press of a button. Many eCommerce businesses already use this, and it can help you develop new features for your customers.
What’s nice about Q-commerce is that it’s free from government regulation, which means you can customize it as much or as little as you want.
Offer Voice Commerce Shopping
Voice commerce shopping is the latest eCommerce and mobile commerce trend you can take advantage of. What it means is that your customers can use their voice to shop and buy from your online store. If you haven’t already, this could be a great way to offer your consumers new and interesting ways to shop on your website.
Improve Your Inbound Marketing Strategy
Inbound marketing is about creating valuable content for your audience, so they are interested in learning more about your product and service. One of the best ways to do this is to create eBooks, white papers, and other valuable resources to help make your business more credible.
This should also be an important part of any SEO strategy because it will help you attract your target audience to your business and help educate them on the products and services you offer.
Set up a Conversational AI
Conversational AI is the latest in chatbot technology that allows businesses to create small-business bots that can answer frequently asked questions and help you more efficiently manage customer service. These are often used with live chat operators, and it’s a great way to increase the value you provide your customers.
Optimize Social Commerce
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As an eCommerce business, you should consider using social media and platforms like Facebook to help boost your sales and profits. What you offer your customers should be different from the products offered in your store because they often look for something new and exciting that they can’t find anywhere else.
It’s important not to underestimate the importance of what you’re doing. As a business owner, your goal is to create value for your customers, so that they return to you repeatedly. This can be done by offering unique products, services, and experiences that no other eCommerce business has the capability of offering.
If you do this right, it will help you differentiate yourself from your competition and help build a loyal customer base who develop a love for your brand over time.
