Are you planning your podcast launch?
After spending a seemingly endless amount of time getting your scripts, audio, intro, outro, and special effects right, officially launching your podcast is the next step you need to take.
The world of podcasting has recently exploded, and many entrepreneurs and hobbyists understand all of the advantages of starting a podcast. Whether you are producing a podcast for your personal brand, business or want to talk about your favorite reality TV show, podcasting can be a rewarding and profitable venture.
While many people might think of launching a podcast as recording a single episode and uploading it to a popular platform, a successful launch requires a little more effort. If you want to launch to an audience, you need to create some buzz around your podcast, so you have listeners and followers right from the start.
Fortunately, launching the right way doesn’t have to be complicated or confusing. By following a few tips and using a few podcasting best practices, you can increase your chances of podcasting success.
If you are ready to launch your podcast but aren’t sure the best way to do so, this short and simple guide is for you.
1. Know Your Target Audience
The first rule of podcast launching is to know your target audience. While you need to understand them to make the podcast, you also need to understand them to launch properly. Know where they are online, what they expect from your brand, and how to best connect with them and cultivate loyal listeners.
2. Build an Engaging Brand
A great tip for launching a successful podcast is to build an engaging brand. Your brand visuals and messaging are the first things a potential listener will see on any podcasting platform. Make sure your audience is interested before they listen to any audio you upload.
3. Put Your Best Work Forward
While it’s common to grow as you go, you should still make an effort to put your best work forward. You don’t want someone not to give your podcast a chance simply because your first few episodes were not up to the standard. For this reason, make sure you are publishing your best work.
4. Guest on a Podcast
One of the best podcast launching tips to use is to guest post on a podcast. This is a great way to build an audience before you publish your first episode. Look for a podcaster with a similar audience and a brand that is complementary to yours.
5. Interview a Podcaster
Another way to create buzz around your podcast launch is to interview another podcaster. Just like guesting on a podcast, this is a great way to make an audience aware of your launch and gain followers from the start. You can use the interview as your very first episode or one of your first few episodes.
6. Promote Your Podcast on Social Media
If you want to launch your podcast the right way, you need to get on social media. By showing your personality or your brand difference on social media, you can transition your followers to podcast listeners. You can also run a contest, encourage sharing, and take advantage of other opportunities to promote your podcast launch.
7. Get Your Timing Right
One of the best tips for launching a podcast is to get the timing right. Generally speaking, podcasts perform better during the week and not the weekend. If you want to launch to as many downloads as possible, consider publishing your first episodes on Monday, Tuesday, or Wednesday.
8. Launch With 8-10 Episodes
Have you ever stumbled upon a podcast that only had a few episodes? While finding a podcasting hidden gem is exciting, having just a few episodes to listen to can be frustrating. To avoid your audience associating any negative feelings with your brand, consider launching with 8-10 episodes.
9. Convert Your Audio to a YouTube Video
One way to boost the awareness and visibility of your podcast is to upload them to youtube. This expands your reach to a completely different audience and gives you another income opportunity as well. Consider pairing your audio with an image and uploading it to YouTube.
10. Submit Your Podcast to All the Major Platforms
A great tip for how to launch a podcast is to submit your podcast to all major platforms. While you might think just being on one or two platforms is best, helping people find you on every platform possible is a great idea. You can easily take this step by uploading your content to the most popular platforms.
11. Create a Website for Your Podcast
If you want a successful podcast, consider creating a website for your brand. A website can give your listeners more information about their favorite podcast and provide an online headquarters for your brand. By posting show notes to your website, you can also take advantage of SEO and bring new listeners right to you.
12. Work With a Professional Podcast Marketing Company
If you love recording episodes but find the marketing side overwhelming and confusing, why not work with a professional podcast marketing company? By leaving the marketing tasks to the pros, you can create valuable content to create loyal listeners. If you’re not sure what company to use, consider a quality company like Motion.
Use These Tips to Ensure a Successful Podcast Launch
By using these tips, you can make sure you have a successful podcast launch.
Start by understanding your target audience and building an engaging brand. It would be best if you also considered collaborating with other podcasters and establishing your podcast website and social media platforms. Make sure to understand the platforms your podcast will be on and follow all of their best practices.
Follow these tips, and you’ll be well on your way to properly launching your podcast.
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