12 Best Digital Marketing Tools in 2021

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To think of a life without digital marketing is impossible. Jay Baer holds that “Content is fire; social media is gasoline,” and this is what digital marketing does to your business. Digital marketing has revolutionized the way we live, think and behave in today’s world. However, you require an excellent marketing strategy and know-how of the best digital marketing tools in 2021 for business optimization for success. The tools uplift productivity, maximizing your business returns within just a few clicks.

Backlinks’ Analysis Tools

Backlinks mean linking one website links to another website. They are also said to be incoming or inbound links. The backlinks make connections through external websites. Authoritative references make your search visibility and ranking taken to a higher degree.

  • Ahref
  • Majestic SEO

Keyword Research Tools

This tool gives you an insight into each keyword use, a breakdown of the first-page use, and the number of searchers who clicked results.

  • UberSuggest
  • Google Keyword Planner

On-Page Optimization Tools

The individual web pages are optimized to get a higher ranking and generate more viewership traffic through the search engines. On-Page means that both the content and the HTML source code of a page are optimized.

  • Screaming Frog
  • Search Console

Page Speed Checker

If the web page does not load quickly, about a quarter of the user will click away within 3 seconds. This is as per the recent kissmetrics infographic. People expect websites to be quick, and if not, they leave, and we call this a “bounce” in technical terms and go somewhere else. So it becomes essential that you can retain a good lot.

  • Schema Generator
  • Open Graph Tag Generator

Penalty Checker Tools

Basically, these tools help determine the problem with your website, if it has been hit with a penalty and the traffic is not being generated. Google penalty is a sanction referred to as a “manual action.” And the basis is Google’s search quality evaluator guidelines.

The given tools help determine what’s happened in Google Algo world and see which Google algorithm has affected your site.

·         SEMrush Sensor

·         Mozcast

·         Panguin

·         Algoroo

Competitor Analysis Tools

It analyzes your competitors’ strategies, expected future market share, pricing, strengths, weaknesses, customer reviews, etc.

·         SEMrush

  • Woorank
  • Wappalyzer

Web Analytics Tools

These tools help track, measure, and report website activity like traffic, visitors’ source, and the user click. It helps in decision-making regarding website happenings and the insights of what is working and what is not working.

·         Google Analytics

·         Kissmetrics

A/B or the Split Testing Tools

Their A/B testing tool helps test different page variations on the website by adding a snippet of code to the pages you want to do testing.

  • Hubspot
  • SemRush

Content Duplicity Checker Tools

These basic tools are to check whether the content is duplicated or not.

  • ProWritingAd
  • Grammarly
  • Plagiarism Checker

Heatmap Tools

It helps in analyzing the behavior of visitors and how they interact with different pages of the website and understand if they are successful in reaching the required content. Links, buttons, opt-ins, and CTAs.

  • Mouseflow
  • Lucky Orange

SEO Browser Add-Ons

SEO Plugin easily optimizes MetaData.

Email Marketing Tools

Email Marketing tools help test via reports through send, test, optimize, and campaign monitoring. The basic idea is to improve customer relationships.

  • ActiveCampaign
  • Benchmark

Finally, what’s the take

The better know-how of using these tools will make your website more dynamic and accessible. It will give you an understanding of how customers interact and behave with your products and services. The bottom line of getting more traffic to your website successfully will be achieved.

Author Bio: Adam George is a digital marketing expert who works for Exporthub UK | A Discount and Voucher providing platform. He loves to share his knowledge with the world in the form of blogs, videos, and various other types of content.

12 Best Digital Marketing Tools in 2021

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