A website is meant to represent a business, brand, or organization, so it should be aligned with its style and attitude. When people land on your site, one thing that convinces them to stay on it is your site’s design. A well-designed website is valuable for any business that generates revenue for it. But if the design is poor and naively crafted, it causes difficult situations for any business.
Choosing the right web design and development company is essential for creating a useful website. But you should also understand the best practices of developing websites to ensure you get a website with better design and features. Here are some excellent web design and development practices that you should follow to create a robust and revenue-generating website.
Best web development principles to never forget
- Rule of minimalism
Often websites are overly-designed and filled with too many elements that cause distraction and chaos. Too many elements on a site deviate the actual purpose of the website. Simplicity is an essential ingredient for effective website design and development, and today websites that follow minimalism rule the game. Clean and uncluttered design not only makes navigation more comfortable, but it also makes the site more appealing. It is both unworthy and unnecessary to develop a website loaded with features that don’t serve any purpose.
- Developed with functionality and usability in mind
Usability and functionality must drive each decision in developing useful websites. Best website development services focus on creating sites with higher usability and better functionality that drive more user engagement. Design and technical aspects play a crucial role in achieving an easy, clear, and direct path to conversion. Every call-to-action and button must be positioned correctly, and every link should function smoothly and quickly. Overall experience, natural features and functionality, and simple navigation enhance website usability.
- White space is good
Leaving enough space between elements in design on your site gives it a clean look. By adding some space around varied elements on your site, you not only decrease the cognitive load for website visitors, but you will also make the information easier to perceive for them. Whenever a visitor lands on a site, the first thing he/she does is scan the whole site, and websites with too little space between elements make scanning difficult and force visitors to leave. White space makes a site more readable, scannable, and appealing.
- Innovative but not distracting
A website that shows both creativity and real talent is awe-inspiring. Usually, sites hold both dynamic and static types of content. Further, some aspects of your website UI can attract users’ attention more than the other elements. For example, images are more eye-catching than text, and bold sentences are more influential than understandable text paragraphs. You can utilize different aspects of the user interface such as text, images, links in an innovative way to give a better impression of your site while considering proper white space to ensure it’s not distracting. With the right custom web development strategy, you can create innovative websites that users would like to get engaged with.
- Color scheme
Color has a significant impact on people, and it is more important when people can associate a particular color scheme with your brand. When it comes to developing a website, colors should be used to make a brand stand out from others. Using a consistent color scheme is the best way to make this happen. Apple’s website is a noble example of using colors with consistency that can create a positive impact. A good website development company will choose a proper color scheme that matches your brand’s personality and use it consistently across the site to ensure the site represents your brand effectively. So your website becomes a reflection of your brand.
- Impressive typefaces
Like colors, fonts are also an essential part of website design that make or break it depending on how you utilize it on your site. For effective website design and development, fonts are used widely with the proper size, style, and color to render an impact on the visitors. These days, the use of big and bold typefaces is becoming prevalent, and web developers are using them for grabbing visitors’ attention.
- Easy navigation
Navigation is all about how easy it is for your website visitors to take action and move around the site. You need to start with a proper navigation design strategy to make your website more useful and user-friendly. Some effective website development tactics for navigation include using breadcrumbs, following the ‘three click rule’, which emphasizes that visitors should find useful information within three clicks, logical page hierarchy, and creating clickable buttons.
- Developed to catch user attention
The placement of different visual elements on your site makes a difference. Also, it is responsible for creating an open and clear path to conversion. For example, if a CTA is not placed in the right position, you will lose the chance of a conversion. Use visual elements like arrows to give cues to users to take action. An effective arrangement of visual elements in a way that focuses user attention and leads to the right path is conducive for better robust website design.
- Value proposition
Your website must convey the message of what you are and what you do to your audience. This is done by providing a clear value proposition on your site. At the time of website development, you need to ensure that it is in sync with the message that you want to convey to your audience.
- Responsive websites
Accessing websites from mobile devices has become commonplace, so it is inevitable to develop a responsive website today. By making your site mobile-friendly enable you to reach a broader target audience as those who utilize smartphones or tablets for surfing the web will be able to access your site.
Design and structure is the backbone of a website that gives it shape and existence. To ensure that your website generates conversion and revenue, you need to make sure that it is created with proper strategy and planning. The useful website design and development principles that we’ve discussed above can help in enhancing your website design. You can hire a web developer to create a website that represents your business.
Emily White is a veteran web designer at CSSChopper, a prominent front-end, and custom web development firm. Emily not only loves coding, but she holds an interest in writing. He/she composes different articles and blogs to spread knowledge and information. She wants to enlighten his/her audience through her write-ups.