10 Clever Ways to Scale-Up Your e-Commerce Content Marketing Strategy
Regardless of their state, beginner or established, for e-commerce sites, content marketing is essential. With it, you are approaching the audience and potential customers with relevant and beneficial information. In turn, the brand or business gets exposure and sales leads.
Marketers today rank content marketing as one of the most influential ways to increase engagement and sales leads. This article will explain several tips and tricks to boost your e-Commerce site’s online presence and traffic using content marketing.
1. Establish Clear Marketing Plans
Ideally, e-commerce stores aim to increase revenue and profit. However, reaching this goal may need more than one content marketing activity to increase speed and effectiveness. That is why you need to create a clear marketing plan for several different activities.
For example, start using an e-commerce website builder with features to create a separate page for blogging. Then, start writing and posting content that the potential audience may find interesting and valuable when searching your niche.
2. Understand Your Target Audience
While a marketing plan helps decide the steps to reach your ultimate goal, understanding the target audience lets you know what content you should create for them. Without knowing the audience’s general profile, you may confuse and create less relevant content that does not pique their interests.
Building a buyer persona will help you learn all about the target audience. It is a summary of all the crucial aspects you need to keep in mind about the audience. You will create a detailed profile of their job role, personality, and demographics. You will also touch on goals, frustrations, wants, and needs in the collected data.
The buyer persona will become your guide for many purposes in the long run. This is especially useful when targeting the audience’s needs to use as a pointer when creating content.
3. Acknowledge Your Resources
Before anything else, you need to make sure that you’re correctly investing in necessary resources that will help you in the long run. As the business and website grow, there will be matters that you cannot handle manually, and there are many resources available to help.
The easiest way to approach this is by reassessing the technological resources that you have. For instance, you may want to invest in a drag-and-drop builder for the website to ease adding and removing elements in the future. In addition, ensure that it also has features to help with organizing your content.
Take the time to familiarize yourself with business processes, as you may find it helpful to invest in human resources along the way. For example, if you run a blog for content marketing, you might want to hire SEO freelancers to optimize content and help it rank on search engines.
4. Optimize Your Website
SEO is short for search engine optimization, and it is a practice people use on websites to help them rank on search engines. It quickly boosts up the web site’s online presence as the search engine thinks it is relevant for targeted viewers, and naturally, more people will be able to find the site.
SEO is not only effective on content but also all over the website. In fact, if you use a domain or business name that has optimization keywords, it may contribute to the site ranking. So make sure to properly brainstorm ideas or utilize a business name generator to find the perfect name to contribute to the SEO efforts.
5. Analyze Competitors
Analyzing the competitors brings a lot of new insight and knowledge. For instance, in content marketing, competitor analysis helps with listing the recent interests of target audiences. You also can learn what not to do and points to avoid through this analysis.
Start by collecting a list of top competitors to the online business. Then, do a quick analysis of what makes them stand out to the customers. After that, look closer to see the gaps and weaknesses in the site and see what your website can do to have a competitive advantage.
I recommend using tools that can help with analyzing competitors like BuzzSumo and Ahrefs. Enter a topic, and it will bring which content performs best from competitors that rank in search engines. This tool will cut a lot of time you may spend when doing the analysis manually.
6. Do Keyword Research
Keyword research helps you learn what phrases your target audience uses to search for topics they are interested in on search engines. These keywords help boost SEO, as search engine crawlers will pick them up and sort your page as relevant content when audiences are searching for a specific keyword or topic related to your niche.
The easiest, most common method to use SEO in content marketing is to use effective keywords in the content and make sure it’s high quality, answering the visitor’s search intent clearly and quickly. Use tools to perform proper keyword research like Surfer SEO, Ahrefs, or Google Trends. Then, insert them into articles or captions while paying attention to context.
7. Improve Content Quality
Content marketing is based on giving beneficial information to the audience. That is why it is crucial to make content with excellent quality, relevance, and rich insights. Having great content will make it easier for web crawlers to discover the website and eventually help it rank in the search engines. This is because it is far more likely to be linked to other websites.
To improve content quality, you need to ask your target audience about what they need to know. Research your niche, compile a list of frequently asked questions from the audience, and then create content based on it. Answer their curiosity in an easy-to-digest read and include information that helps them understand the topic with ease.
8. Use Relevant Social Media Platforms
Social media platforms help widen the reach of your content. It enables reaching out to a more specific target audience with an interest in your niche. In turn, it will help expose your online business to potential customers who need it.
I recommend approaching potential customers with user-generated content. Create an event that encourages the customers to post their experience with the brand or product on their social media page. In turn, lucky participants can win exciting prizes. Their content will promote your brand to a broader audience, and you may gain strong sales leads.
9. Create Targeted Email Newsletters
Email newsletters are great for building brand reputation and maintain relationships with the customer. It is the perfect channel to let them know of the brand’s presence and give them fun, engaging information about the brand’s topics.
It’s important to note that email newsletters are not for plain product promotions. It is meant to entertain the audience, give them knowledge, and encourage them to engage with the brand further. Ensure that the newsletter content is of excellent quality, or the audience might think of your brand as spammy.
Begin by encouraging the customers to subscribe to the email list and receive newsletters. You can also try offering them exclusive promotions that they can only get by submitting the email.
10. Monitor Your Strategies
When using content marketing to widen your brand or business’s reach further, you often need to use more than one activity. Unfortunately, while you are busy creating and executing these activities, you sometimes get lost and forget to note measurable results. This can lead to ineffective campaigns.
To avoid this from happening, I highly recommend setting up metrics and further breaking down your goals. Then, monitor each progress to know what works and what doesn’t, enabling you to plan better and more practical promotional activities.
I have explained the ten ways to promote an e-Commerce business through content marketing. Hopefully, this article helps you understand what to do next when expanding your business.