Now when you have successfully launched your online tutoring startup, it’s time to grow and expand the business and make it a success. However, this requires a lot of commitment and patience. The strategy needed to scale up the company is entirely different from what is used to build and launch the business.
Scaling the business requires good tutors who can deliver value-based learning to students; a proficient marketer can drive traffic towards the company. Therefore, implementing the best marketing strategies to build a better online presence is the topmost priority.
Let’s look at the critical techniques while initiating a marketing strategy and promoting a tutoring business in the market.
Use the Power of Social Media
Social media is a powerful tool that allows you to reach and engage students. You can promote your tutoring business and learn more about your target audience. Social media platforms will enable you to join communities where you can know the interests and pain points of the students.
You can share industry-related news and the latest trends on your social media handle to keep the students and teachers informed and engaged. In addition to this, you can plug your website to promote your tutoring business. However, make sure you do not overload your customers with too much promotional content.
Have an SEO Strategy
Online tutoring businesses will automatically give you access to a larger audience. However, a proper SEO strategy still needs to be in place to drive traffic to your website. Optimizing the tutoring website by incorporating SEO keywords in the title and descriptions drives more traffic towards the website.
You can search for the most relevant keywords for your industry and include them in the website’s content. This makes your website appear higher in search results, improves the website traffic and eventually the sales.
Take Advantage of Email Marketing
This is an easy way to target students with promotions catered to their specific needs. You can establish and maintain effective communication with the students and teachers using email marketing. Prepare an email layout that comprises the key points of why the students and teachers should opt for your tutoring marketplace.
Inform them how your tutoring website can benefit them and engage them with discounts and offers that serve their needs. Make sure you focus on personalizing the emails before sending them. Personalized emails have a 5% higher open rate than emails without personalization. In addition to this, be careful while sending emails and do not send too many emails, else the readers may find you intrusive.
Reach Out to Influencers
Form alliances with other major players in the tutoring industry to create a buzz around your tutoring website. For example, reach out to reputed industry blogs to check if they would be interested in reviewing your tutoring services in their posts. This activity can drive huge traffic towards your tutoring website.
It is also a good idea to reach out and connect with influencers of the industry who can post and share about your tutoring business. Engaging with them on social media is recommended, including liking and following their social profiles, retweeting and commenting on their posts, etc.
Interacting with significant players builds your brand awareness and helps spread the word about your business.
Make Use of Blog
Blogging is an effective marketing channel that will make your tutoring business stand out from the rest. Good articles will bring more value to the readers and more students to your business. Besides this, blogging also improves the organic search rankings of your tutoring website.
Moreover, you can experiment using catchy blog titles to increase user engagement and click-through rates.
Invest in PPC/Google Adwords
This is one of the most effective ways to drive relevant traffic to your website. If executed correctly, it can have a significant positive impact on your tutoring business. For example, it has been observed that more than 50% of the users arriving from PPC ads are more likely to become customers than those who came from organic search.
Paid advertising will require refining the ad based on keywords, audience, location, and many other factors to reach the right audience. However, the significant time and efforts to put the ads together is all worth it as it can yield excellent results for your tutoring business.
Run Referral Programs
Before making any purchase or availing of any service, people trust the recommendations of their friends and family over any marketing or advertising, which makes referral programs important than any other marketing practice or research. Tutoring businesses can make the most of the opportunities when the clients are happy with their tutoring services.
These programs can work wonders if implemented and executed correctly.
Publish Press Releases
This is one of the most underestimated, however, an effective form of online marketing. You can make online announcements regarding your tutoring website and services, which are picked up by the news-related websites and circulated to their readers.
Join Online Forums
This is an excellent way of getting the word out in the market. In addition, there are many online forums like Quora and Reddit around every community through which you can easily harness targeted traffic. You can present yourself as a problem solver, contribute to the discussions, and add an anchor text in the signature box in the last.
Google gives excellent weightage to these links, which helps to drive traffic to the website. In addition, the questions on these online forums also rank well on search engines which increases the visibility of your answers.
Automate Administrative/Management Tasks
Managing all the operations and admin work can become overwhelming when scaling the business. Either you can hire people to manage all the tasks or turn to software that can handle all the admin tasks. One such software is Yo!Coach that is known for launching and managing an online tutoring business pretty well.
With advanced admin features like reports/statistics, commission management, user management, marketing features, and many more, it has everything required for effortless control. Yo!Coach also comes with essential third-party integrations like AtomChat, Authorize.Net, Google Analytics, Lessonspace, MailChimp, PayPal, Stripe, and Zoom to enhance its capabilities.
Slow And Steady Wins the Race
Growing the tutoring business and taking it towards success may consume a lot of time and effort. However, it is all worth it when compared to the results it delivers in the end. Growing the tutoring online business may seem daunting; however, the aforementioned strategies can combat this issue.
When implemented appropriately to the marketing plan, these strategies will surely get an increased customer base, higher sales, and maximized profit for your tutoring business. Thus, the efforts will pay off in the long run.