- Privacy, SEO


An extremely true yet pinching quotation would be ‘Searching for a place to hide dead bodies? The second page of a search engine is what you are looking for!’ This is so precise and relevant in every manner. And giving your website a new life is what an SEO agency does.

The procedure of hiring a good best SEO agency and trusting your web presence with it is a laborious task. If you want to guarantee victorious results for your company, you need to spend an adequate amount of time ensuring that your website is in the right hands, one that knows what strategic plans and leads are required for your website to excel. If you narrow down the search to a good SEO agency, you should keep in mind that you consider them an extended team, one you can contact at any time of the day.

We know how important it is for you to entrust your resources into a brilliant SEO company. Keeping your requirements in mind, we have listed a few criteria that will help you select from a host of SEO companies and mark a sharp difference between the average and an exceptionally well SEO company.

✓ Researching the company’s ethics
✓ Past performance
✓ Avoid Metaphysical elements
✓ Fulfilling goals
✓ White Hat Practices

Let’s have a deeper dive into our widespread ocean of research and knowledge to give an elaborated explanation about the points listed.


Ethics is the most underrated concept when it comes to the field of business. A company that follows morals and works in an integrated manner is an ideal company to collaborate with. This is the first thing that you should appraise about any SEO company.

The ethics that the company follows define their diligence and commitment towards the work they do for you. After all, exemplary client service is what all of you have been expecting from your SEO agencies.

A reliable SEO company makes sure to stick to a robust code of ethics while dealing with the ways to get high ranking for your website.

Do complete, in-depth research, find out the most appropriate SEO company for your website that follows the SEO code of conduct.

THE best SEO agency in London, gives you reliable services and has a strict ethic code that respects their clients’ rights and privacy, along with the methods of operation.


How will you know that this is the one company that you are looking for? The answer has to be by looking at the performance and milestones that the company has achieved so far.

Why is past performance so important?

The answer is simple! Any company’s performance on the previous platforms acts as a report card for them. It is an indicator of how well the company takes care of its client.

While choosing an SEO company, look at the awards, case studies, portfolio examples, and client testimonials. It will help you gain a better understanding of the services that the company delivers.

With a bona fide support and proof of the SEO company’s excellent performance, you can be confident that the material of your website is in brilliant hands. You will be answerable to anyone who questions your decisions about selecting the company.


Let’s face it; an SEO company does not work like a magic wand. It has amazing results, but everything takes time, and in the case of an SEO, patience is the only way to gain results.

Good and affordable SEO services require skilled personnel who can understand the needs of the businessmen deeply. Whether it is modifying the account, optimization, keyword research, or anything else, a genuine SEO agency will never play up to knowing some mystique things about the website world. Their emphasis will not be on showing off their skills; instead, they will probe you with questions until they get to the problem’s roots. This is where the main difference strikes in.

If you come across a company who offers SEO services but makes unreasonably unrealistic claims, you should always know where the exit door is, because, in most of the cases, such companies have been confronted with fooling around their clients, thereby wasting time, money and effort that is bestowed to them by the clients.

In addition to this, SEO professionals who claim to have extended knowledge could be the ones who are using Black Hat SEO practices. If this is the case, then you should withdraw your deals and contracts on the slightest of a hint since this could drain each ounce of your hard-earned money.


Each of us has different aims in life, and we do not want to compromise on those goals for any cost. This is the same case with every company that wishes to stand out in the crowd and have an independent identity of their own.

Each firm has different goals regarding the content, appearance, keywords, and graphics present on their website. While some companies compromise their goals, others do not. Here’s a quick tip: if you fall in the first category, this point is specifically made for you.

Your primary focus while searching for a good SEO company should be on the pains they take to meet your requirements. Stand straight and confident about the goals you consider and do not fall for a company that gives an abstract rule of ‘increasing organic traffic’ because any SEO company can do that. That is why these companies thrive. That is the sole purpose.

To avoid any confusion, you need to sit in peace and decide what all points are you expecting from working with an SEO expert. In the end, the type of SEO firm you choose hardly has any effect, because, by that time, you will be sure about the kind of results and services you want for your website, whether its increasing sales or boosting the conversion rates, always be sure of the goals you want to achieve.


Whenever a website developer sees or hears any SEO company that guarantees a far fetched claim about doubling and tripling the profits in a handful of times, the light in eyes might shine more than the evening star. But, this is where your intelligence and awareness is tested. As stated above, SEO is not necessarily magic and cannot make you a billionaire overnight. Companies who pose such claims adopt illegal practices.

And that is why you need to select an SEO company that not only poses reasonable claims but also proves itself to be capable of being trusted.

Now, the question is, how to identify that a company follows legal codes and work on the white hat principles? The answer is a question. It might sound a bit paradoxical, but this is what it is. If you want to look out for a genuine agency, flood them with a million questions about the work they do, the strategies they use, the achievement rates. Ask them to explain to you in terms and language easily understandable and not filled with jargon.

Any statement that gives a manipulative and unethical touch to it should raise the immediate alarm.

An ethical company like ours will never get tired to answer your limitless questions; we believe that you, as our clients, should have complete knowledge about us. We do not refrain or hesitate to answer any of your questions until you are satisfied with our practices’ qualms.

After having a look at the criteria, one needs to follow in choosing a good SEO company, here is a list of mistakes to avoid whenever you decide to choose an SEO firm:

6. ‘Cheap’ SEO agency

Money matters the most. Whether we talk about a micro-enterprise or a big business, money remains at the center of all the other priorities.

Sometimes, in haste, some companies opt to work with SEO agencies that provide cheap services. The problem with cheap services is that (i) you don’t get the desired results, and (ii) save money, you end up wasting money.

7. Browsing Local SEO

When you choose to work with an SEO agency, the location should not be your top factor. Of course, if you get the two qualities of being local and good in a single SEO, it would be a bonus.

If you limit yourself to a smaller, local area, it can hamper your business’s growth, thereby restricting it to grow and achieve heights.

Do not let the comfort factor come in between your path of success.

8. Falling for shiny presentations

If you keep falling for flashy SEO presentations, then this point is handpicked for you. This is very similar to the famous saying, ‘ Don’t judge a book by its cover.’ This is taught to kindergarten kids, then why do you still fall for them?

If an SEO firm creates high-tech marketing pitches for you, it will rarely be the case that you will get the same for your customers, once in a blue moon.

9. Incomplete research

Have you browsed through their blogs? Read their reviews? Looked at the case studies? Does their level of speech remind you of something that you can vibe with?

Before you jump to a decision to hire an SEO company, be double sure because heartbreaks hurt real bad!

10. Your website to you: ‘Hello.’

The common mistake that almost every company commits is to forget the existence of their website, and giving the viewers a good web experience, simply because they become entangled in the entire choosing a planning system of the SEO agencies.

A good company like us will tell you the areas you need to work upon!


You should always keep the above points in mind while hiring an SEO agency.



Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.