10 Tips for Optimizing Your Website’s Speed

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As time passes, website users became demanding and shortage of time by the day. If the website doesn’t load quickly, the chances of bounce rate will increase. Website performance is significant for the Search Engine. Google notes the site speed to rank on the Search Engine Result Page(SERP).

So, while optimizing your website speed, consider each and everything every milli-second count by a google Search engine.

After hearing that users are having trouble with the website speed, I have written few tips to boost your website and decrease the load time. Everyone wants to provide a great user experience. Here are a few tips to optimize your website’s speed.

1. Use External JS and CSS Files:

When the user loads their web page for the first time, the browser caches external resources, such as CSS and JavaScript files. Therefore, instead of JavaScript and CSS files, it is better to place them in external files.

The use of inline CSS also increases the playing time of a web page having everything defined. The main CSS file allows the browser to work less on rendering the page, as it already knows all the style rules that should apply.

As a bonus, using external JavaScript and CSS files makes maintaining the site easier. You only need to maintain global files instead of spreading code across multiple web pages.

If you are having trouble with your website speed, consult with Seo Consultant Vancouver.


Let’s say the obvious thing: larger images take longer to load (because your browser stores more data). So please choose the right size for your work: high-quality images of your products are one thing, and another is, follow us on Twitter.

Also, select the correct image format for the job in question. You will want to know about the different formats and when to use them. Finally, be sure to resize the images directly instead of using HTML scaling. Setting width = “600” height = “220” doesn’t work well. You’re still forcing a full download of the entire file.


Do not copy/paste from other applications, such as a text editor. They can provide very complex HTML that will slow down the loading time of your page.

Also, use simple (non-embedded) HTML structures and follow standards as browsers can efficiently analyze your page.

Finally, know that spaces are well understood (by humans) but increase the page’s overall size (in bytes).


Your developers may want a different set of CSS files to keep things organized during development. Don’t get tensed Web Development Agency Vancouver really helped me out in sorting the HTTP requests. Combine these files into a smaller set when your site goes live, and you can reduce the number of HTTP requests to your web server. Javascript files can also be combined.

Additionally, you can view image frames so that you can combine different images into one. From there, you can use CSS to dictate which part of the combined image will be.


Text renders are way faster than images and more effective for SEO. Balance Good design and performance, use text rather than an image in headers.

6. Avoid bad requests:

Fix the broken URLs, especially images, because the broken link will result in errors(404/410). Screaming frog tolls at SEOmoz are really helpful in checking the broken links for free.


If it’s not absolutely necessary, it doesn’t need to be there: remove white space, remove duplicate entries and remove unused code. Some free resources that can help:

  • CleanCSS: CSS Formatter and Optimizer
  • JSCompress: Online Javascript Compression Tool
  • YUI Compressor: Yahoo! JavaScript and CSS Compressor


Content Delivery Networks (CDNs) can effectively deliver static content, including images, multimedia, and file downloads. They are known for their high availability and high performance. Their distributed structure means that the content is delivered “closer” to the end-user.


This might be a slightly more complex topic, but you can optimize performance by running the cache on both the server-side and the client-side. Server-side caching limits the number of requests you make to the database server, and browser caching can reduce HTTP requests and payload.

10. Make landing page redirects cacheable

The mobile page redirects the user to another URL (for example, from www.seomoz.org to m.seomoz.org), so creating a cached redirect may cause the page to load faster the next time visitors try to read the site. Use 302 changes with a lifetime of cache for one day. Rice: User-Agent, as well as Cache-Control: private, should be included. In this way, only mobile visitors will be transferred.

Because SEOmoz does not support mobile versions, in particular, they will not have this problem (someone should take care of the misconduct on the SEOmoz mobile site)

Author Bio:

This article is written by Muhammad Usman. He is a young SEO expert with big dreams currently working in a firm named Unitedsol.

10 Tips for Optimizing Your Website’s Speed

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