For one moment, think of a brand of shoes used for basketball. Now, think of a soda that you want to drink during a hot summer day. And finally, think of a fast food chain where you usually eat too. Chances are you have thought about Nike, Coca-Cola, and McDonald’s, haven’t you? If yes, then, you are one of the people who consume the products given by these companies. It is not some kind of sorcery that someone knew what you were thinking, they’re one of the top producers and sellers of their respective products and services. The moment that you remember them in every specific item given only means one thing, they have done a correct marketing strategy, and it has brought them where they are today.

If you have no idea on what this is called, it’s called brand awareness. Brand awareness is when consumers remember your brand and anything that are associated with it. Products associated with high brand awareness are more likely to produce more sales. Especially when the quality of the product is good, it will gain reputation to consumers and eventually, would become household names, that is why companies spend millions of dollars on brand placements and social media campaigns for brand recognition.

There are certain steps in achieving brand awareness amongst customers depending on the product that a company market. By following these steps, the brand could make sure that after a while, the consumers itself are the ones going to the brand because of its name itself and not the other way around. The brand itself could be the reason for a product’s value. Ferrari and Gucci are brands that have no tv commercials on their product, and yet, it costs a lot. However, they have developed strategies that made their customers know their brands such as their logos and their advertisements with celebrities.

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If you want to know how you can make consumers remember your product, here is an infographic from Panda Paper Roll on how you can raise your target market’s awareness about your brand.