10 Most Important Ranking Factors You Might Not Be Considering

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10 Most Important Ranking Factors You Might Not Be Considering

Have you ever wondered how Google and other search engines rank a website? How do the search engines decide which website is worthy of the top spot?

Google considers over 200 factors and decides a website’s place in the ranking. Therefore, marketers must optimize websites to ensure they meet Google’s standards. This article mentions some of the most important ranking factors.


Google is switching to a mobile-first index this year. This means the search engine will examine mobile versions of websites during the ranking process. It will index pages through a smartphone agent. It will rank higher if your mobile is optimized well for a mobile platform.

Most people assume having a responsive website is enough to rank well in this category. Unfortunately, that’s not accurate as you need to look at smaller components of your website, which include:

  • Page load times and speed on mobile platforms.
  • Readability of content on smaller screens.
  • Size and optimization of image files on the website.
  • Optimization of video files on the website.

Make sure all aspects of your site are suitable for the mobile platform to get a better ranking, as having a responsive website isn’t enough.

Length of The Content

Content is still the most important ranking factor, but did you know the length of the content matters during the ranking process? There’s a common belief that readers online have a short attention span and will read smaller articles more often.

That’s not the case. According to a study by OkDork and BuzzSumo, long-form content ranging from 3,000 to 10,000 words is most shareable. These articles are also more likely to rank higher because articles on the first page of Google are 1,890 words long on average.

Optimized URL

Optimized URL - 10 Most Important Ranking Factors You Might Not Be Considering
Optimized URL

Image Source – arassocies.com

There was a time when most website URLs had no structure and were just a jumbled mess with numbers or letters. Of course, URLs have developed much better structure since then, but most people don’t realize the URL structure impacts SEO ranking.

Ideally, the URL should be readable and match the title of the page as much as it can. In addition, you can include the primary keyword in the URL, which will make it easier for Google to find you.

You will also need a robots.txt file that provides your website information to search engine bots.

These two factors and a good sitemap will make your website more accessible to Google and help it rank higher.

Optimized H-Tags

Optimized H-Tags
Optimized H-Tags

Most articles and website content available online have H-tags. These include H1, H2, H3, etc. H1 is the page’s title, and H2 is supporting text that follows the H1 tag. H3s are subtitles commonly found in listicles.

These tags are coded into the article page and give it structure. As a result, Google bots have an easier time scanning the material, and readers find such content easier to read. If your content has these tags and bullet points, it also has a higher chance of showing up in Google’s Knowledge Graph box. 

Schema Markup Code

Schema Markup Code
Schema Markup Code

Image Source – steemitimages.com

Google search is becoming very intuitive with machine learning and AI influences. The engine doesn’t just match keywords; it looks at the intent of the search engine to find the best results. That’s why websites with a good Schema code rank high.

The code presents important data like business addresses or phone numbers in an organized manner. Google likes Structured Data because it allows them to understand the page’s information better.

Domain Power and Relevance

A domain name isn’t as simple as finding something suitable for your brand. Google extracts a lot of information from the domain name and considers it an important ranking factor. The search engine will consider:

  • First, the age of the name is considered but isn’t very important.
  • Length of domain name registration. Longer registration terms show Google your website is more likely to be legitimate.
  • Keyword in the domain name. If the key phrase is the first word, you will have the edge over the competition.

Exact match names rank higher than other alternatives. For example, names with .com rank higher in general search, but names with local suffixes .uk or .au can rank higher in local searches in the relevant areas.

HTTPS Certification

Security is a very important factor during the ranking process. Therefore, Google will rank websites with security certification higher than regular HTTP websites.

This has also had an impact on user browsing behavior. People trust HTTPS websites more than HTTP sites because Google marks HTTP sites as not secure.

Social Signals

Social shares can help boost your reputation and provide better visibility. But did you know it has an impact on search engine rankings as well?

While this might not be considered an “official” ranking factor, social signals can help improve your position on the SERP. High levels of visibility will also get you links from more authoritative sources like high-quality websites in your industry.

This is one ranking factor you can’t afford to ignore if you want to stay ahead of the competition.

Also Read, Social Media Marketing for Top Google Rankings

User Experience

User Experience
User Experience

Almost every experienced marketer and business owner understands the importance of user experience. It positively impacts website visitors and can help boost the conversion rate.

Google ranks websites that deliver a good user experience high on the results pages. It judges the user experience through Rank Brain based on factors like:

  • Click-Through Rates
  • Bounce Rates
  • Website Dwell Time

Good click-through rates, low bounce rates, and high dwell time show the search engine that your website offers a good user experience.

Good Quality Links

Most marketers focus on backlinks or inbound links, an important aspect of SEO and an impact ranking factor. Links from trustworthy websites will improve your reputation and earn Google’s trust.

But your content should also have outbound links to high-authority sources and internal links that connect content in the same subject category. Again, a good balance of these three types of links will help improve rankings.

Keeping these ranking factors in mind can lead your SEO campaign in the right direction.

Author Bio 

Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc. 

10 Most Important Ranking Factors You Might Not Be Considering