A positive experience with your customers matters no matter what. Above all, it’s important to be concerned about how much traffic is being redirected to your site. Understanding these key elements is what makes your brand’s marketing strategy successful.
User experience has most likely affected your overall opinion of companies if you’re like other consumers. If your user experience was terrible, it only made you want to change the company to a competitor who will give you a better user experience.
Let’s not wait any further because, in this article, we will show you the top tactics you can use to create the ideal user-friendly website!
Let’s dive right in!
Ten tactics to use for creating a user-friendly website
- Optimize your site’s loading speed
No matter how fast your internet connection may be, if your page isn’t optimized correctly, it won’t load fast due to the large processing of images and data. Thus, it’ll take your page more time before everything starts to load.
Moreover, what’s even worse is that the average attention span of human beings has dropped as well. Over 15 years ago, the average attention span was 12 seconds, but it is now only 8 seconds! Therefore, if it takes your site long enough to load, you will easily lose your readers’ attention span. Here’s what you can do to keep your visitors attention:
- Don’t add too much information: Overloading your site with images and including too much text isn’t always a good idea.
- Also, don’t use tablets in your layout: Your web page will load slightly slower if you use tables.
- Choose a design that puts your users above the rest.
Website design isn’t about what looks the best to your team. Instead, you should be focused on what the user wants and needs above all. Whenever you put your perspective this way, it’ll make it easier for you to spot areas where they might be issues that are bothering the overall user experience. Then, to better assess if your design is suitable for your users or not, you can start to conduct usability testing.
You may be wondering why usability testing is important? Usability testing is a proven method of evaluating your product with real people. Usability testing ensures that your design is suitable enough for users to complete their goals.
Don’t forget that your design will also help improve customer satisfaction, which significantly helps increase the number of people using your product. Moreover, if users encounter any issues along the way while they are trying to complete an action on your site, they may leave your site.
So, overall, you want to aim for a clean and straightforward interface that doesn’t make users have to go through complex situations and continuously search for the right buttons to click. Instead, they’ll easily navigate through your site and get the job done quicker!
- Use product tour tools.
Furthermore, if you want your usability testing to be even more successful, consider using product tour tools. The software will eliminate any complexities on the site and reduce the time you need to learn how to use any product or service. Some product tour tools you can consider using are:
- User flow
- Make it mobile-friendly
According to a study, more than five billion people worldwide are on mobile, and it wouldn’t be a good idea not to optimize your site for mobile users. However, optimizing your site for mobile users can be as hard as optimizing it on a desktop. Users need to scroll through the site similarly as they do on the desktop. Likewise, your design should be responsive on mobile.
Mobile-friendly sites are shown to give better results in search engine optimization (SEO) cases. In fact, according to Google, mobile searches make more than half of the searches that are made on Google. Moreover, most traffic does come from mobile phones, and if your site isn’t user-friendly, your visitors will be five times more likely to leave than it is.
- Allow accessible languages
Another tip for providing a user-friendly site is to allow accessible languages and set a tone for your target audience. What do we mean? If your customers speak another language than English, it’s smart to offer them a version of your site in that language.
For example, if you see that most of your audience is German, you can offer your site in the German language. Or even in other languages that you know the majority of your visitors are from. Additionally, offering your site in multi-languages is shown to provide many site benefits!
- Use simple colors
Your website’s colors can mean two things: it has lots of colors or is plain. Therefore, whenever you create a site, you need to ensure that you choose a color combination carefully regarding your templates:
- Choose colors with consideration: Some readers can have color deficiencies, such as red and green color deficiency. Try establishing visual cues so that they can distinguish one color from the other.
- Choose appropriate colors: To make colors look more appealing to the eye and user-friendly, choose color patterns with contrasting accent colors for the best results.
- Avoid using long paragraphs.
With people’s attention span dropping even lower, nobody wants to be dealing with long text and getting bored out of their mind reading it. Write shorter texts, and even if you have to write some longer texts, break them up into different sections across your site to avoid any complexity.
Simplicity in your site’s layout isn’t a surprise. However, users today want things to be simple and not take much of their time, especially because the average attention span has dropped over the years. So, instead of writing complex page names, name each page clearly, and keep sub-navigations to a minimum level. It will make users easily navigate throughout the site; it’ll make them have an easier time finding things on your site!
- Include call-to-actions
Visitors need to be encouraged or reminded of why your business wants them to click on a specific page. While it may already seem obvious what type of action is required, there’s no reason to let visitors wonder what the next step or action they need to take is.
By adding a CTA on each of your pages and in the most clicked areas, you’ll be able to redirect visitors to the areas you want them to click on. Here are a few CTA examples you can use:
- “Click Here to Order”
- “Download Now”
- “Get a Quote”
- “Learn More About Here”
- “Get Your Free Item Here”
- “Start Your Free Trial Here”
- Make your content easy to process
Use language that is simple to read. Include bullet points, headers, subheaders, and other formatting techniques that make it easier for your readers to read the content. Avoid using any advanced language that is too much for your audience. It’s okay to use a few words that show that you are an expert, but it’s essential to know how smart your audience is and write according to their level of knowledge.
Additionally, other techniques to consider when writing are the following tips:
- Include spaces: ensure that your articles have the right amount of space between each other. As a result, your readers will be able to process the sentences better and absorb the information. After all, who likes to read crowded text?
- Check your grammar and spelling: Carefully scan your text and ensure you didn’t make any grammatical errors. Spelling words wrong will only make readers think you are unprofessional at what you do.
- Write interesting headers: If you want people to pay attention to what you have to say, write some stunning headers and ensure you are getting people to read what you have to say.
- Please pay special attention to your font: Fonts are essential to consider, and you want to ensure they aren’t too small or too hard to read. The same way your font is on desktop should be the same on mobile. So, take your time and choose a font that is easy to read!
- Your links are working.
Many sites make the same mistake, which involves having links that aren’t working. What does this mean for readers? It means your site isn’t properly maintained. Therefore, the best idea is to ensure you continuously check if your links are working or not. Alternatively, you can try using an HTML validator, which will easily help you identify these issues.
Wrapping it up
That’s all for this article. These are our top nine tactics for creating a user-friendly site. Of course, your visitors should be a priority for you, and you should ensure that whenever they visit your site, it’s not complicated and doesn’t give them a hard time navigating through it.
Above all, pay special attention to your site’s loading speed and links. You don’t want your visitors to wait forever to access your site and click on faulty links! Moreover, your fonts should give a cheerful font color and be easy to read. Finally, avoid using fonts that are too small or too big and are too close to each other. It’ll only make your site less user-friendly.
Tony Ademi is a freelance SEO content and copywriter. Being in the writing industry for three years, Tony has written more than 300 articles and has successfully ranked #1 on Google on some of the articles he wrote. Undoubtedly, he is very concerned about improving the quality of his work, doing extensive research, and being informative in his writings.