eCommerce is the future way of doing business. With the advent of eCommerce, businesses have become more accessible for customers. Even the businesses that existed before the arrival of eCommerce platforms have begun focusing on their online presence to be more present among potential customers. eCommerce businesses need a website to facilitate business and have this website functioning smoothly to attract more and more customers.
The website design looks to maximize the customer’s experience on the website of the business. If the website is not appealing enough or is not user-friendly, more customers will not be induced to return to your business for future purchases. However, a few essential tweaks can be incorporated into your eCommerce website development to make it more lucrative for current customers and future customers.
Here are a few essential elements that could prove highly effective in designing your eCommerce website:
Personalizing customer experience by using their names.
Customers will only become loyal to a company’s products if they keep getting the same level of satisfaction, trust, and respect.
When trying to sell a product in the physical world, the salesmen often ask for the customer’s name and use it to gain the customer’s attention. If that customer keeps coming back to the store, and if the salesmen remember the customer’s name, it only incites a feeling of mutual respect and trust between the customer and the brand.
In an eCommerce website, the name tab in the sign-up option plays an important role in recruiting a customer for the future. Once the customer signs up with the company’s website, they are greeted by their name in all future communications, which accounts for a degree of personalization between the customer and the brand.
Optimizing the Landing Page
The landing page on a website is the first page that the customer sees when they visit the website. Just as the customer would enter an offline store based on the first impression, a landing page should also make the same impact to lure the customer and further explore the website.
Commonly a customer would look for the bestseller product or the product on sale when they first enter a store; your eCommerce website’s landing page should also convey the same. The main page should be reserved for popular products or any sales or other offers to explore the website further. Moreover, if a customer has only come looking for products on sale, the main page could help the customer navigate straight to the products on sale, instead of wasting their time in the other areas of the website.
Using Enhanced Quality of Images of Products
Having a product picture that is of esteem quality will help to attract more customers to that product. A good picture with excellent composition, definitive lighting, and vibrant colors will get more attention than a product picture with a fairly simple composition and average appeal.
The images should also be such that they can download quickly. In the modern world, time is of the essence, and people do not want to wait for the picture to come on their screen after a while. They want quick downloading of the website and the picture.
Zoom Option for Pictures
A fairly useful tool that is often neglected in most websites is the Zoom option for the products. The Zoom tool allows the customer to zoom in and out of the product and notice the product’s qualities, provided the picture being used is of good quality. The picture, should at no cost, get blurred or distorted if the customer attempts to zoom into the picture.
Shipping Details are a must.
Giving customers insight into the shipping details and the charges they might incur goes a long way in establishing a reputation for the brand. The customer will also appreciate detailed information about the varying shipping costs for different geographical locations.
No two customers are the same. Everyone will have a different need, taste, preference pattern, and, more importantly, a different budget. If your website has products that cater to all such varying tastes and budgets, then a price filter option would enhance the potential of your website to appease different facets of consumers. The price filter offers the customers the ability to find products suited to their budget, which allows the brand to retain the customers.
A wishlist comprises products that customers like but are not willing to buy in the current period due to a host of factors. Creating a wishlist option for customers allows them to come to your website and recall what they desired when they visited the website previously. Moreover, wishlists can understand the customer’s preferences and alert them about new offers on the product.
Adding Contact Info on the Feedback Forms
In eCommerce, customers are essentially in contact with your company through an online medium that does not have a human touch. Adding Contact Info on feedback forms and other accessible areas of the website is an important prerequisite. It will make the customers aware of the human entities involved in the brand and contributes towards a feeling of trust. By having someone they can reach out to, customers can be assured of assistance, which helps sustain long-term relationships with customers.
Harnessing the Power of Ratings and Reviews
Having an option to rate or review products is an essential element of ensuring quality website design. Customers tend to feel more involved in the company when they give their reviews. Correspondence regarding such reviews also generates a feeling of mutual respect between the company and the customer. An eCommerce website can build a community around its website once people start rating and reviewing it. This further generates positive publicity through word-of-mouth recommendations.
The Website should be Mobile Friendly.
Websites nowadays are not just viewed on desktops but also on mobile devices. The current generation is looking to get the most out of their mobile devices. Google surveys indicate that about 60% of the internet traffic is generated through mobile devices. The website should be designed in a way such that customers can access it from their desktops as well as their mobiles.
When integrated into the design of websites, these essentials can go a long way in establishing a sound eCommerce website with customers and other stakeholders’ trust.