Boost Your Conversion Rate
Even when you have the wittiest copy, most attractive product photos, or coolest-looking landing pages, there’s no sure-fire way to convert all of your visitors. Across e-commerce websites, the average conversion rate is a little over 2.5%.
That means, for every 100 visitors, it’s most likely that only 2 to 3 people will opt to buy your products.
That can already be considered a good conversion rate, especially since many e-commerce stores only experience about a 0.2% conversion rate.
But how do you maintain a respectably high conversion rate? And how do you improve your conversions?
Apart from having a great website design, here are some of the proven tips that can help you increase your conversions:
1. Conduct A/B Tests
As with all other problems, the best way to solve your low conversion rate is to find out what works and what doesn’t. More specifically, you can better understand what your customers want by conducting A/B tests.
Experiment with multiple headlines, copy, CTAs, and layout, put them on different landing pages, and see which page converts your visitors into customers the most.
2. Strengthen Your Headline Copy
Whether you’re conducting A/B tests or just building your website, remember to focus on strengthening your headline—it can make or break your store. On average, 80% of customers will read your headlines, while only 20% will take the time to read the rest.
As the saying goes, content is king—a good headline can lure customers into finding out more about what you’re offering and entice them to buy your products.
3. Build Trust
Would you want to be the first person to buy a certain product? I’m guessing no. The same goes for your visitors.
To build your store’s trustworthiness, you have to include social proof. For example, put reviews from customers on your pages, rather than letting them visit third-party sites to see how other past customers like or dislike your products.
4. Let Your Customers Know You’re There
Aside from adding a “Contact Us” page to your site, you might also want to consider putting live chat on your homepage. That way, customers who aren’t convinced about your products can reach out to you and get their questions or concerns answered straight from your team.
5. Boost Your Social Media Presence
Yes, you should invest in ads on Facebook, Instagram, Snapchat, or other social media platforms. But another thing you can do is repost the photos tagged by your customers on your social media pages.
Potential customers can feel more comfortable buying your products knowing that others have done so already—or even loved your products to the point of posting photos of them on their social media pages.
And when you do choose to have an active social media presence, don’t forget to put the links to your platforms on your website.
6. Optimize Your Website for SEO Engines
This goes without saying. When you put yourself out in the digital world, no one can easily find your website on search engines if it isn’t SEO-friendly.
So be sure to fill out your meta description, title tag, and image alt text fields whenever you’re publishing your pages. You also have to include keywords relevant to what you’re selling and get other websites to link back to your page.
7. Make It Mobile-Friendly
If your website still isn’t optimized for mobile users, there’s no time as good as now. More and more people purchase products using their phones. And when your website isn’t mobile-friendly, you’re losing tons of opportunities to make sales.
8. Remarket Through Email, SMS, and Target Ads
Did your customers “forget” about the products in their carts? The best way to reduce cart abandonment rates and increase sales is through email and SMS remarketing and ad targeting.
By remarketing your products to past visitors, you can remind them why they visited your website in the first place and why they almost bought your products.
9. Streamline Your Checkout Process
Put yourself in your customers’ shoes—would you want to fill out tons of required fields to purchase a product?
If you want to retain some unnecessary form fields, make them optional instead of requiring your customers to fill them out.
Eliminate hesitations, don’t create them. For example, streamlining your checkout page can improve your customers’ shopping experience and let them spend less time completing their purchases.
10. Promote Sales and Coupons Better
Whether you’re offering sitewide sales or free shipping on certain order values, you should make it a priority to promote them.
Put coupon fields or free shipping tiers on your cart summary (or product pages) using a discount on the cart app, place your promotions on your landing pages, include them in your header, or make a separate page.
The more visible your promotions are, the better chances your visitors will convert.
The Bottom Line
When you want to increase your conversion rate, it all boils down to your customers’ experience. First, of course, a good product sells itself. But no matter how innovative your products are, you’ll have difficulty selling them to online customers if your website isn’t user-friendly.