Digital marketing is a very broad subject. It defines by activity in the marketing sector that employs digital medium as a channel to reach the audience. In digital marketing, one can employ a set of tools and strategies for targeting and influencing audiences for sales of products and services with the help of digital technology. In present-day competitive market scenarios to generate, fresh leads and sales – 96% of marketers use digital marketing tools. Here are some of the digital marketing tools that are required to achieve digital marketing success:
Digital marketing channels
There are many channels by which digital marketing can be done. Some of the standard digital marketing channels are:
Market research: Gather Priceless Feedback & Email with Type form
Market research plays a vital role in businesses. Businesses have to do market research for knowing about their user persona, influencer, competitors, market, emerging trends, etc. Businesses can also leverage traditional market research techniques in getting ahead in digital marketing endeavors by employing data to strengthen a brand virtual presence. This process will also help a brand’s authenticity, communications, content, etc.
Market research will help businesses to find what pain points target customers are having, in designing products or services to solve customer pain points. Another aspect of market research can addresses is to find what competitor businesses are offering or how competitor products/services are solving customer pain points. Similarly, it can help in highlighting on buyer persona, influencer, immersing trends, etc.
There are many tools/technique which businesses can employ in doing market research – Google forms, Google survey, Google trends, etc.
WordPress: Blog/website to connect to customer or sale products/services
Blogging/website is an integral part of all businesses today. It was probably not so two decades or so ago. But with the shift of audiences’ choices has influenced businesses to adopt blogging/website integration. Primarily a blog/website serves two purposes for a business offer in exhaustive information on products/services and acts as a medium for customer acquisition.
When strategically applied blog/website can drive traffic to blog/website, generate new leads, offer an opportunity to nurture those leads, gain invaluable insights on customers, etc. A blog/website does provide a cost-effective opportunity to gain measurable outcomes and positive ROI.
Email marketing: email collection and subscription marketing
Email marketing is a way of communication from business to customers through the use of the application of tools in digital channels. Email marketing is one of the most efficient and cost-effective methods of lead generation. There are numerous data to support email marketing effectiveness. It offers an opportunity for businesses to experience the excitement of rising customer loyalty and steady business growth as well as the agony of bounced e-mail, unsubscribe requests, and spam complaints.
When effectively applied, a business can deliver valuable and purposeful e-mails to prospects and customers who have a need for products/services information. As a result, a business with a quality email list of subscribers can gain an outstanding return on investment on email marketing efforts.
There are many email marketing and lead generation tools and platforms.
YouTube marketing: YouTube business page and use simple videos to drive traffic & sales
YouTube is the second biggest platform, the second biggest search engine with a billion active users. On average one-third of total time online is spent watching a video. There are numerous data on YouTube users’ demography to take advantage of businesses. With the tactical application, a business can gain immense benefit by increasing awareness on product/services, driving traffic to blog/website, generating new engagement, creating new leads, etc.
YouTube business page is free to use and is accompanied by user analytic.
Facebook marketing: Facebook business page and connect with a user to get your first 1000 likes with or without Facebook Ads
Facebook world’s top social media platform. Facebook has 2.5 billion monthly active users. They use Facebook to connect with friends and family and to discover things that matter to them. Also, there are millions of businesses small or large uses Facebook to connect with people, to engage with prospect audiences and to sign up for products/services.
If business audiences are on Facebook, then it will be necessary for the business to be on Facebook.
Twitter marketing: Twitter business page to reach out to prospect
Ever imagined what 280 characters can do for your business. Brevity is what makes twitter impactful. Users may lose attention in Face book long post but Twitter’s short message makes it digestible. Business with rightful marketing strategy weaving around creating, publishing and distributing content can directly connect with buyer personas, influencers, audiences, and followers. With over 330 million monthly active users and 145 million daily active users, it provides businesses a large audience.
Twitter business can effectively do customer services along with generating sales, increasing customer loyalty, products/services awareness, brand building, etc.
Pinterest Marketing: Pinterest business page to reach out to prospect
Pinterest is a visual content-based social media platform with 335 million monthly active users worldwide. Users can use multiple pins. With Pinterest, a business can increase awareness of products/services and also, can drive organic traffic back to a website. Accordingly, businesses can increase their audience and brand connection with audiences.
Instagram marketing: Instagram business page to reach out to prospect
Instagram is a visual social media platform with 1 billion active monthly users. Brand/business can use visual / video content to connect to their target audiences and to connect with their audiences in real-time. There is abundant data on user demographics that businesses can strategically use to reach correct buyer persona, influences, emerging trends, etc.
Quora: quora business page and become an authority & drive long-term website traffic
Quora is a Q&A based social media platform with 300 million monthly active users. It has been gaining more traction in recent times. A business can open a business profile and interact with the audience by answering a question or asking a question. This helps a business to establish itself as an authority on a subject and drive traffic to its business. The major advantage of the Quora platform is that it will get long-term website traffic to a business.
Digital advertising: Tools for Website/blog analytic to turn data into actionable Insights
Google AdWords and analytics are Google tools for businesses. Google Analytics is a free tool that allows users to measure web traffic and advertising ROI. Google AdWords is a tool for online advertising planning and insight. It helps businesses for advertisements and analysis of products and services.
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AK is an entrepreneur, small business consultant with 15+ years of industry experience across business consulting, enthusiast emerging technology & digital marketing.