WhatsApp has emerged as the most popular messaging app, with 1.5 billion active users across the globe. And along with being used as a chat and messaging app, businesses on WhatsApp, whether large or small, are starting to use it for marketing, expanding their reach among customers, establishing public relations, etc. Moreover, even WhatsApp has brought the official WhatsApp Business platform for businesses to communicate with potential customers and clients.
With the features of WhatsApp businesses like business profiles, labels, catalogs, shortcuts for quick replies, and automated messages, it has become the most used chat and messaging platform for businesses to boost their sales.
However, some strategies should be involved to gain customers and market in the right way. First, one must follow a well-planned roadmap to convert a potential customer into a loyal client.
10 Best Ways to Grow Your Business Using WhatsApp in 2023
Here are the ten best ways to help grow your business on WhatsApp in 2023:
Creating broadcasts and groups and regularly sharing relevant content:
With proper research and online surveys, whether conducted manually or using public reports, a business can segregate its target audience based on gender, age groups, and interests and create broadcast lists and groups on that basis. Once created, one must share relevant content related to your product or niche to gain their interest towards the products and services of the business for when it is time to pitch.
Update your business profile regularly:
WhatsApp provides the feature of adding your business timings on your profile along with the type of your business and a brief of products and services you deal in, known as a business catalog. You must ensure regular updates of your business profile as per the changes with time so that when a customer clicks on your WhatsApp business profile, they can view your products and services immediately.
Uploading Status:
One of the most prominent and widely used features of WhatsApp is “Status,” which has been proven useful for attracting customers to engage with your business. Regular uploading of images and videos of your products and services, their benefits, etc., may attract the story viewer and make him aware of the needs he thought he didn’t have.
Product Demonstrations:
Once you determine the right time to pitch the members of a group or broadcast list you have created, you should start by sending demos and videos of your product and service to grab their attention toward your business on WhatsApp gradually.
Create WhatsApp campaigns:
These may include creating a short and crisp pitch message for all your contacts of potential customers and using a bulk WhatsApp message sender to send these messages to them one-by-one without any hassle. For instance, if you send a sales pitch to 100 people at once, at least 10 of them may revert or show interest, and finally, you will be able to convert 2 or 3 from them; hence a business target for the day is accomplished.
Sales Support:
Once a customer reverts or messages you after seeing your ads on other social media platforms or search engines, ensure to clear up all their queries regarding your product or service. Discounts and deals for first-time customers or customers who have traded with you many times retain their loyalty, and they come back to you every time.
Personal Touch:
When it is time for the sales pitch through bulk messages, it is necessary to make the lead feel as if the message was made for them and them and make them feel important and unique to the business. This means including each lead’s name in the sales pitch, whether in the greeting or the body, to give it a personalized touch.
Feedback:
To grow your business on WhatsApp, it is not just necessary to boost your sales, but regular enhancements and changes in the business, including fixing any issue faced by the customer regularly based on their feedback, are also necessary. Since it is known that goodwill spreads the word, if your clients and loyal customers are happy with your service, they will let others know that it is human nature to share their happiness, whether it be professional or personal. It also compels them to leave genuine, positive feedback and ratings about your service.
Customer Support:
Good customer support is another way of growing and maintaining your business. Your support team must be ready to provide 24×7 and, if not, a minimalistic response time whenever a customer has complaints or grievances regarding your product or service. And if you deal with a product or service that takes time to be delivered to the customer, it is beneficial to keep them updated on the progress and status of the said product or service to increase their trust in the brand.
Internal Team Communication and Coordination:
Last but not least is the communication between your team and the different departments prevailing in your business or company, i.e., the marketing, sales, support teams, etc.
Conclusion
It is necessary to eliminate any communication gap between teams to provide the best customer experience. With WhatsApp’s feature of Groups, you must manage the coordination of these teams to provide fast, hassle-free, and smooth customer service, from WhatsApp promotions to conversion.
Hence the above tips must be useful to you and your business, along with the creative ideas and strategies you come up with for the growth of your business. WhatsApp Marketing is giving new insight into marketing strategies. It helps you connect with your existing customer and attract new customers with the above tips and tricks.
Author Bio:
Sudhi Pandey writes on behalf of QueueSender, the Best WhatsApp Marketing Platform. Besides writing, she loves to capture the memories and beauty of nature.
