eCommerce websites are complex. You need to keep track of everything from product availability and shipping times to customer feedback and conversion rates. If you’re not tracking these things correctly, your business could be losing out on sales.
Ecommerce software development services provide the opportunity to showcase your products and services but also create another layer of complexity: monitoring how well your site is doing.
10 Best Reporting Tools for Your eCommerce Website
1. BigCommerce Analytics
BigCommerce Analytics is a free tool that you can use to track your online store’s performance.
It lets you discover how people interact with the site and helps you understand what they like, what they don’t like, and where the gaps are in their experience.
By using analytics data collected from real shoppers’ interactions with your eCommerce portal, it’s possible to identify areas for improvement or improvements in design efforts.
Profitero is a tool for eCommerce merchants that offers reporting, analytics, and insights into your business. It’s available in both free and paid versions. The free version provides essential tools such as email alerts, product reviews, Google Analytics integration, search engine optimization (SEO) tools, and social media statistics.
The paid plans start at $99 per month per user (per year), but they include additional features like custom dashboards or advanced integrations with third-party platforms like Shopify or Magento.
Mikmak is the best reporting tool for eCommerce businesses. It helps you understand your customers, optimizes your marketing, and improves conversions.
Mikmak’s primary function is to help you collect data about your customers so that you can improve their experience on your site by making it easier and faster for them to complete purchases.
The tool gives you insights into what kind of content they respond well to, which products they’ve purchased before (and how often), where they’re spending the most time on the site, etc., all of which will help guide future decisions about how best to market yourself as an eCommerce brand.
One of the prominent features is its ability to monitor cart abandonment rates—the percentage of potential shoppers who abandon their carts before completing an order—and report back with actionable advice based on these numbers at any given moment during the checkout process (or even after).
This feature allows marketers who work remotely from home offices across multiple time zones worldwide without access to 24/7 support staff everywhere else in the world to get better visibility into how much traffic was lost during certain times when activity drops off due most likely due high amounts spent per session rather than overall volume being generated over a longer period, says Brian Hingorani CEO & Founder at DigitasLBi.
Woopra is a customer intelligence platform that helps eCommerce businesses increase sales, improve customer experience and grow their business.
Woopra offers a comprehensive set of features for retailers to track and analyze the behavior of their customers on their websites. This is done by tracking how often visitors click on links within emails sent by Woopra and how long they stay on pages before leaving them or buying something from you.
Additionally, it tracks when customers arrive at your site via search engines like Google or Bing; what pages they go through; what products they look at; which ones interest them most (eCommerce software); etc., all intending to gain insight into what makes someone buy from you rather than another brand or shop online.
Sometimes users prefer link shorteners for specific insights and limited timespan. Handy!
Glew.io is a real-time customer intelligence platform that provides actionable insights into your customers and their behavior. It helps you understand what your customers are doing on your website, how they interact with your brand, and what you can do to improve their experience.
Glew’s reporting tool gives you an overview of all of the interactions between visitors and content on your site—including clicks from links within or out of pages; time spent on each page; social media shares/re-shares; comments left by users; video plays/viewings; downloads (e-books, apps), etc., so that you can see what types of content attract attention from different demographics or groups within the community at large.
If you’re looking for a tool to help your eCommerce business make more money, then Triplewhale is the answer. It allows users to connect with customers and analyze their behavior, allowing them to engage more effectively.
Triplewhale provides tools like personalization, customer engagement, and reporting that are crucial for any online store owner who wants to grow their business.
It also visualizes data with eye-pleasing colors and meaningful charts.
|PRO Tip: These analytics tools track and gather data in their interface. You will need important data points and metrics in one place to take the most out of them. For such requirements, use data visualization tools like Adriel. Learn more about it on its CMO Dashboard guide.|
Mouseflow is a heatmap tool that shows where your customers are clicking, hovering, and scrolling.
This will help you understand what parts of your website need more attention to drive more conversions. You also get a lot of information about how users interact with your site:
- How many times did people click on an item?
- Where did they click? (the main menu bar or product details page) The time it takes for them to scroll down the page before buying something!
SiteCatalyst is a paid tool that helps you track and analyze website traffic, conversions, and customer behavior. You can use SiteCatalyst to learn how visitors interact with your site:
- what pages do they visit most often
- which pages convert best, where visitors spend most of their time, etc.
It also gives you insights into how different types of visitors interact with each other (e.g., does it matter if a visitor comes from an email list or search?)
The best part about using SiteCatalyst? The analytics dashboard offers real-time data so you can see what’s happening right now—not just at the end of each month when all the stats are compiled into reports based on historical data collected over time.
Matomo is an open-source web analytics software that’s similar to Google Analytics. It has many features, such as heat maps and visitor monitoring.
The free version of Matomo is limited in terms of the number of visits you can track. However, it’s still an excellent tool for eCommerce websites because it lets you see how your visitors interact with your site and what they’re most interested in buying.
Matomo offers paid plans with additional reporting options like advanced segmentation capabilities and ad-tracking functionality (if desired).
It is a B2B reporting tool that helps you to create beautiful reports in minutes. The best part of Metrilo is that it allows you to customize your reports to fit your needs.
You can add filters, sort report data by any field, and create custom reports. It’s free and easy to use and has a great user base of more than 1 million users worldwide.
B2B eCommerce is growing faster YoY. One of the reasons is millennial buyers. They are driving this demand; wIn addition, they73% are involved in the B2B buying process today. They are fans of creative marketing campaigns like custom packaging, referral discounts, crypto transactions, etc.
Now that you’re armed with the most powerful tools on the market, there’s no excuse not to measure your eCommerce site’s performance. You can save yourself hours of wasted time by using these tools today.
Margareta Anthemis is a freelance writer and hires web designers specializing in digital marketing, branding, and general marketing tips. In addition, she works closely with B2B and B2C companies providing valuable and engaging content that converts viewers into customers. Contact Margareta by visiting her website at Need A Design Maam for more information on her services.