10 Best Practices in Creating Welcome Emails That Convert
- Email Marketing

10 Best Practices in Creating Welcome Emails That Convert


Businesses can send many types of emails to their customers, but one of the most important is the welcome email. A welcome email is a message that is sent to the new customer shortly after they sign up for a service or make a purchase. The purpose of a welcome email is to introduce the customer to the company and to thank them for doing business.

Creating a welcome email may seem simple, but doing so has many benefits. It can help to build rapport with new subscribers and set the tone for future communications. A recent study found that 76% of consumers – subscribers expect to get a welcome email. This indicates that they are more likely to do business with a company if they offer a welcome email upon sign-up.

Welcome emails can also be used to encourage customer loyalty. It can include valuable information such as links to helpful resources, discount codes, and freebies. By taking the time to craft a well-written and informative welcome email, you can create a strong first impression and encourage subscribers to stay engaged with your brand.

It is also an excellent way to encourage engagement from your audience. By making your emails interactive and including questions or polls, you can urge subscribers to participate in your communications. This is an excellent way to get feedback from your customers and to make them feel like they are part of your brand.

These emails can also allow you to showcase your brand identity and provide an overview of what subscribers can expect from your company. This is your opportunity to make a good impression, so include your company’s logo, colors, and tone.

Welcome emails are a key part of any transactional email strategy. As such, ensuring your welcome email is well-crafted and effective is essential. Here are some best practices for creating a successful welcome email:

10 Best Practices in Creating Welcome Emails That Convert

1. Keep your email design clean and simple

Creating a welcome email can be daunting. After all, you want to make a good first impression on your new subscribers. However, email design doesn’t have to be complicated. Keeping your design clean and simple is often the best way to create an email that is stylish and effective.

When designing your email template, there are a few things to remember. First, consider the overall look of your email list. Are you going for a sleek and professional look or something fun and colorful? Once you have the specifics of the aesthetic you’re going for, it’s time to start thinking about the layout.

Next, consider using an email builder to help you create a clean, professional welcome email template quickly and easily. Email builders typically include pre-designed templates that you can customize to match your brand guidelines. Many also include drag-and-drop features that make it easy to add dynamic content, such as images, videos, and social media buttons.

2. Provide value by including helpful resources, discount codes, or freebies.

One of the best ways to encourage customer loyalty is by providing value in your welcome email. This can be in the form of helpful resources, discount codes, or freebies. Including valuable content in your email shows subscribers that you appreciate their business and are invested in their success.

So, what are some helpful resources you can include in your email? How-to guides, product reviews, and industry news are all great options. You can also include links to helpful blog posts or helpful infographics. And don’t forget about discount codes or freebies! Everyone loves a great deal, so incluincludingrs entice subscribers to take action.

Websites that provide video game reviews or technology deep dives are good places to steal ideas from. Rarely do websites of this nature directly sell products to their visitors. However, they attract huge traffic volumes by providing insightful information while monetizing this traffic through affiliations with brands. In addition, email marketing from websites such as these serves as a huge library of cool resources for the customer. However, these companies meet their agenda by steering purchasing decisions through tactful content.

3. Make your email interactive by including questions or polls.

Simply sending a generic greeting is not enough. To make your welcome email stand out, try making it interactive. One method to do this is to include questions or polls. This gives your subscribers a chance to engage with your content and give you feedback on what they are interested in.

Additionally, it helps to create a sense of community around your brand. Asking questions is also a great way to get to know your audience better and understand more about what they are searching for from your emails. This would show that you value their input and are interested in hearing what they say.

4. Showcase your brand identity using your company’s logo, colors, and tone.

Your welcome email is the perfect opportunity to build brand identity and interest. Use your company’s logo, colors, and tone to create a stylish, on-brand email.

You can use your company’s logo in the email to create a visually consistent experience for the reader. You can also use your company’s colors to create a cohesive look and feel. Finally, maintain the same tone across all your communications, whether serious or lighthearted. This will help your subscribers quickly identify your company and build brand recognition.

5. Personalize the email with the recipient’s name

The recipient’s name is the most important element in a welcome email. Why? Because it shows that you personalize the email and care about the recipient as an individual. It only takes a moment to add the recipient’s name to the email, but it can make a big difference in how it is received.

In addition to the recipient’s name, you may also want to include another personalization element,s such as the recipient’s location, company, or job title. These elements can help to make the email feel more relevant and personalized, increasing the likelihood that it will be read and appreciated.

6. Make sure your email is mobile-friendly

Creating a mobile-friendly welcome email is essential if your subscribers want to remain engaged with your content. Most email openings now occur on mobile devices, so it’s important to ensure your message is easy to read and view on smaller screens. 

One way to ensure your email is mobile-friendly is to use large, easy-to-read fonts and include plenty of whitespaces to make it easy on the eyes. You’ll also want to ensure that any images in your email are compressed and properly sized for small screens. Moreover, you should resize the videos attached to your email to fit the screen. Most video editing software includes options for cropping videos, so this should be a relatively easy task.

Remember that people are likely reading your email while on the go, so ensure your message is clear and concise. In other words, don’t include too much text. Instead, focus on getting your point across quickly and effectively.

7. Inform the recipient about what to expect from your emails

When subscribers sign up for your email list, they’re likely doing so because they’re interested in receiving information from you. However, giving them a heads-up about what kinds of emails they can expect is always a good idea. This helps set expectations and ensure that your subscribers only receive the kind of content they’re interested in.

In your welcome email, briefly explain what kinds of content you’ll be sending and how often they can expect to receive it. For example, if you’re a food blogger, you might let your subscribers know that they can expect to receive weekly recipes, cooking tips, and product recommendations. Likewise, if you’re a clothing retailer, you might let them know that they can expect to receive weekly deals and new product announcements.

8. Promote your social media channels and website

Promoting your social media channels and website in your welcome email is a great way to increase engagement and grow your audience. Include links to your social media profiles and website so new subscribers can easily find and follow you online.

You might also want to include a call-to-action (CTA) encouraging subscribers to explore your website or social media channels. For example, you might include a CTA such as, “Check out our latest blog post” or “Follow us on Instagram for exclusive deals.”

9. Provide a physical address of your company

When creating a welcome email for your company, it is important to provide a physical address. This will allow customers and clients to have a point of contact should they need to reach you. It also provides a sense of legitimacy and allows people to feel more comfortable doing business with you.

And if you ever need to receive physical mailings or packages, having a physical address on your welcome email will make it easier for people to find your company. So if you’re looking to build trust and credibility with your customers, include a physical address in your welcome email.

10. Provide a link to unsubscribe

One of the most crucial aspects of a welcome email is the unsubscribe link. This may seem counterintuitive, but it’s best practice. By allowing subscribers to unsubscribe from your welcome email, you’re showing them that you respect their email preferences and give them the control to choose what they receive from you.

It can also help avoid spam complaints. It ensures that recipients not interested in your content can easily opt-out, which can help reduce overall complaints and improve deliverability.


A welcome email is a great way to engage with new subscribers and promote your brand. Remember to keep your welcome email short and sweet, focus on building trust with your subscribers, and include links to your website and social media channels. Finally, and most importantly, don’t forget to include an unsubscribe link! By following the tips in this article, you can create a welcome email that will make a lasting impression on your recipients.

10 Best Practices in Creating Welcome Emails That Convert

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.