OPTIMIZE

Internet Marketing 

Putting the Pieces Together

Optimizing is about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great site, now we want to tell the world to come visit.  How do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking a good old newsletter.  Sometimes, we don’t know.  So we try different ttactics and we measure the response.  We call this A/B testing.

Where did your traffic come from? We look at what keywords brought them to the site.  What did they look at? How long did they stay?  Did they respond to the Call to Action?  Then we take what works and do it again.

We assist clients in making the most of their web presence. Internet strategies are more than putting a website online and hoping for the best. Internet marketing includes web site design, communication plans, branding, search engine optimization, e-commerce solutions, pay per click and integration with existing business tools for inventory control and financial reporting. We emphasize content driven web sites with the latest search engine optimization techniques to target your customer base.

Multi Channel eCommerce

Small businesses often lack the time, resources and expertise necessary to complete critical business functions.  But to be competitive, small businesses need the same quality of services traditionally accessible to only larger enterprises.

In today’s service-based economy, customer satisfaction extends beyond simply offering products online. Companies must utilize additional services to increase their customer loyalty and attract new customers.

And while companies realize that these services add value to their products, the complexity of building these services drains resources. By leveraging the Internet to streamline these value-add services, we provide customers a new way to generate revenue, improve customer loyalty and attract new customers.  No longer plagued with developing expensive, time-consuming “one-off” services on their own, our customers simply integrate our services into their sites and focus on growing their businesses.

Understanding eCommerce helps businesses grow by handling the execution of online business functions including launching integrated marketing campaigns, managing online reputations, and solidifying brand awareness both on and off line to enhance opportunities for success.

Everything you need to give your Web site the reliable, high-performance home it deserves at an affordable price!

Branding – A strong brand is an invaluable tool to connect with your client. Branding develops recognition and conveys the associated values associated with the product or service.  The consumer becomes familiar with product and develops a set of expectations around the brand.

  • Public Relations
  • Communication Strategies
  • Copy-writing
  • Logo Design
  • Print Design
  • Collateral – Business Cards and Letterhead
  • Brochures & Catalogs
  • Promotional Products
  • Article Directories

Search Engine Optimization – a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization or organic SEO, paid placement or PPC,  local search and link building strategies.

  • On page optimization
  • Mobile and QR Codes
  • Local – Yelp, Google Places, Angie’s List
  • Online SEO Coaching
  • Adwords and PPC Campaigns
  • Email Marketing
  • Analytics, ROI, A/B and splits testing

Social Media Marketing - Sites like Facebook, Twitter, Groupon and many more are continuously growing and attracting new users, and there are many ways a company can leverage these sites to deliver a message, manage its reputation, grow business or encourage brand loyalty.

  • Google+, Facebook, LinkedIn, and Twitter
  • Online Reputation Management
  • Custom Facebook Fan Pages
  • Twitter Tools

Website Development – Web Pages and Content Management Solutions (WordPress, Joomla and Drupal). For those clients who wish to update their website content themselves, we can develop their websites on a Content Management System (“CMS”), leveraging open-source CMS platforms such as WordPress, Drupal or, Joomla. Utilizing the user-friendly Web-based dashboard, these clients can make modifications to their content themselves and leverage Understanding eCommerce for the more advanced designs.

The Internet makes it possible for customers, employees, and suppliers to share information and buy goods and services like never before. eCommerce success rests on ease, dependability and security, which means that your site must be easily accessible, “always on” and safe. The key to ensuring a high level of reliability is rock-solid infrastructure consisting of: Internet access, e-business hosting, system architecture and security.

We are committed to providing the business services and constant support necessary to transform great ideas into even better businesses.

Contact us today

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