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Also known as a link popularity checker, a back-link checker is an Internet marketing tool that determines which external websites are linking to — or providing hyperlinks to — a host’s website. The amount of back-linking sites a host website has is an important consideration for search engine algorithms. These algorithms calculate what websites to display and in what position to display them. The more back-links a site has, the higher up that site will rank on a search engine. However, an even more critical factor than the amount of back-links is the ranking or authoritativeness of those back-linking sites: high-ranking back-linking sites substantially increase the ranking of the host sites to which they link. In addition to listing the names of back-linking sites, a back-link checker often provides the search-engine rankings of those sites and related data.

Internet marketing tools are programs and applications that help businesses promote their products and services online. Some of these tools, known as search engine optimization (SEO) tools, provide the specific function of improving a website’s search engine visibility. The tools help edit website content so search engines can easily find — and highly rank — certain pages when Internet users search for related keywords.

Search engines such as Bing, Google and Yahoo! offer a webmaster a host of SEO tools, along with tools like Google AdSense that allow webmaster to place advertisements on their websites that can generate income when visitors from your website click ads. Bing offers analytical tools and SEO optimization, as well as valuable search engine positioning.

Marketing is an essential element of any successful business. In today’s world, Internet businesses abound. As a result, many specialized tools have been developed to help aid webmasters in their marketing efforts. By taking advantage of the marketing tools available for online business, a webmaster can increase the visibility and success of his Internet business.