Before I discuss keyword research, type this phrase in your browser’s search box, “SEO services in Michigan”. The major search engines shall pick this up and display all the relatedInternet sites. The phrase you typed is a keyword or more accurately, keyword phrase. The sites shown are the result of SEO techniques accomplished on those Internet sites. The better the SEO techniques used the nearer to the first page of the search engines you get. One critical aspect of SEO is deciding on the correct keyword phrases or keywords by way of keyword research.
Definition of Keyword Research
Keyword research is the procedure by which you search and choose the correct keywords or keyword phrases to boost your website. It’s not as straightforward as you think. It requires time and commitment to make it happen. For instance, you want to know what keywords you can employ for violin lessons. I recommend a totally free keyword tool in which almost everybody is deeply familiar with, Google Adwords Keyword Tool. Type violin lessons when you get to Google Adwords Keyword Tool, a comprehensive list of associated keywords is displayed. Take a look at the columns on your right. One of the columns has a heading of Global Monthly Search Volume. This column tells you the number of Internet users who look for each keyword per month. Choose the keywords with more than 2500 search volumes. This will ensure that there is a fair number of persons who are in fact looking for your keywords. Immediately after deciding on your keywords, you have to be mindful how many individuals are competing for that keyword. You can get a paid keyword evaluation tool or use the free version of Traffic Travis. Get the keywords from the list that possess no or easy competition so you will rank high. These keywords with easy competition are the ones you will use in your blog posts and articles which in return could make you rank higher in the search engines.
Don’t do keyword stuffing; this is a technique in which keyword density in your article, website or blog post is over two percent. They get flagged down and may be penalized by the major search engines. This technique was applied before to escalate the ranking of websites. In addition, the post loses its essence because of too much keyword use. It’s important to remember you’re writing quality content for human readers and not Google robots.
Without picking the correct keywords through research, the major search engines will not perceive where to find your website and how high to rank it. It’s normal to feel overwhelmed simply because most of these are new things to you. To make the process significantly easier, go the extra mile and get the complete SEO package and not simply keyword research.
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