Blog
What is a Digital Agency Chicago Model Anyway?
Out with the old, in with the shiny and new. The media world isn’t a stranger to this event. Enter in the digital agency Chicago. We no longer reside in the old world advertising industry romantically depicted by Mad Men or for that matter 30 something. We dwell in a new era where newspaper marketing, television commercials, radio spots, and direct mail campaigns have all been put on the media endangered species list. Only to be changed by an exciting set of recently developed and extremely nimble set of species which include the likes of: search marketing, social networking, written content marketing, Internet display advertising, and electronic mail marketing.
These beasts have been unleashed on the market via the digital agency Chicago and have had a amazing effect recently on the industry of advertising and marketing professionals. Newspapers are in rapid decline – bankruptcies and rumors of bankruptcies continue. Radio is hanging on, but shedding share quickly every day to streaming media and the Internet. TV advertising continues to erode with the expansion of Net viewing and for both information and entertainment. Web media companies like YouTube and Hulu continue to serve up media -consumed at a voracious pace by the World wide web consumer. Nothing is measurable, correct as the old traditional marketing media mantra has boasted, I know that 50% of my marketing is working, I just don’t know which 50%.
Nowadays’s marketer switched Internet marketing professional thankfully in the digital marketing space, no longer has to fret at the time of social network likes your product, who bought or abandoned their purchase cart, what landing web page with your web page works best and which one doesn’t.
Say hi to the new species of agency – the digital marketing agency.
Related posts:
Comments
There are no comments yet.