Crowdsourcing is an Internet marketing phrase that’s become more and more widespread lately and it’s a concept you can exploit to optimize websites for accountants, draw traffic to it, and increase your online visibility to promote your firm. Before we start let’s attend to the rudiments. Once we develop a pragmatic grasp of the concept you’ll be in a position to take the next step and consider making use of the concept to promoting websites for accountants.
Fundamentally, the construct that is “crowdsourcing” is a logical continuation of the principle that you can make use of the general population–your existing customers and the folks that frequent your website–to intensify your comprehension of customer needs and put your accounting business as the best solution. There’s no one right way to do this. Crowdsourcing is a broad term and uses lots of different online tools including forums, blogs, wikis, and even direct email.
So how does this help you sign prospects? You can use these strategies in conjunction with good websites for accountants to better understand your market. It can be used in both business-to-customer and business-to-business marketing strategies, and its fundamental tenet is that there is a great wealth of information to be had for free, if you know how to tap into it.
Working through a theoretical example may help you further understand crowdsourcing principles and see how they can be used to optimize websites for accountants. Suppose that you link a blog to your existing website to generate updated and relevant content that closely relates to the terms Internet users and potential customers are looking for. These days lot of marketers are dismissing blogs as last years news, and this is a big mistake. We’re going to open your blog up to comments and use these comments to find new insights into their needs while at the same time shapiing the conversation with your blog posts.
For example, if you write a blog posting about little-known tax loopholes that private individuals can use to reduce their tax burdens and allow readers to comment, you may find that the information you posted has struck a chord with visitors to your blog site. By responding to your blog your clients are literally telling you what they care about! Now you can use this information to add pages to your website, send out email alerts, and otherwise incorporate this new information in your overall marketing message. Once you know what people’s accounting concerns are you’re in a perfect place to position yourself as the answer.
Crowdsourcing can also be used to generate feedback on the services your accounting firm offers, helping you better meet the needs of existing customers and improving your relationships with them. While crowdsourcing requires some labor and effort on your part, its power to show the actuality of what’s happening in your prospects’ heads is tremendous and exceptionally valuable. If you’re new to online promotion, it’s recommended that you take advantage of the skills of an established, experienced online marketing expert.
- Crowdsourcing: What It Is & How to Use It (smallbiztechnology.com)
- 5 Tips on Crowdsourcing Content for Marketing (toprankblog.com)
- Websites for Accountants Should Apply Crowdsourcing to Lure Prospects Into Their CPA Practices (understandingecommerce.com)
- Social Media and Crowdsourcing: Cons (socialmediaclub.org)
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