The most successful blogs are those that don’t depend on new traffic, but are able to attract large numbers of returning visitors. By applying the strategies we’ll be discussing in this article, you’ll be able to achieve the same result with your blog.
Always Write With the Human Reader in Mind: While you can’t ignore the search engines, you have to remember that it’s humans who will actually be reading your content. Search engines don’t have the ability to read or recommend your work to others, only people can do this. Yet many blog owners focus almost all their attention on writing for the search engines, thinking about things like keywords and SEO. While it’s certainly a good idea to consider the search engines when you set up your blog and write posts, it’s even more important to think about your human visitors. You want the people who read your posts to circulate them around the internet. The best method is to research your keywords before you do any writing. The next step is to write a post as naturally as you can and then think about optimizing it with the keywords you’re targeting. You can add keywords, taking care that it still flows nicely when you’re done.
Handle Your Email: If you want your visitors to become regular blog readers, then make sure that you answer their emails on time. It might seem hard to respond to all of your emails, but it can be done. If you are a beginner, then you will not have that many emails yet. This is important because each person who emails you is expecting something in return. If you help this person and make them happy, they will return to your blog. Many times a reader might email you about a problem that they are having. This could be in relation to the topic of your post or blog. These are testing times because the better you answer you give, the stronger impression you make. Your reader may just end up liking your answer so much that he/she not only becomes a regular reader, but also recommends your blog to others.
Make it a Valuable Experience: Make it a point to make things exceptional for visitors when they come to your blog. There should be a ‘wow’ factor in each of your posts so that even the first time visitors are pushed to subscribe to your blog and become a loyal reader. A good idea is to create a popular posts section on your blog which your visitors can go through the first time they land. This is so that they can go through the best of your posts. This will obviously give them a clear idea as to the kind of value they’ll be getting in the future. The bottom line is, do whatever you can to make their visit worth it.
If you think that you can begin a blog and hope that you will see positive results without working at it, then you will be sadly disappointed. Do things on a regular basis if you want regular readers.
One important conversion and engagement factor on your blog is the site loading speed. No one likes to wait around forever, for a page to load. Here’s a great guide on how to speed up WordPress blogs that we highly recommend.
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