Blog
AdWords Copywriting 101
Image via CrunchBase
If you have a firm grasp of the basics and some experience, you can have a powerful ally in Google AdWords. In this article we shall be looking into 3 simple tips to help you enhance your campaign and do better.
You’ll need to know the strongest benefits of your product or service. One important item to note: you always want to use benefits in your advertising and marketing, but there are some exceptions where a mix is best. Anything that can save the end user time, money, or other resources could talk about the savings as a benefit. The thing to remember is that people are basically selfish, no joke, and the benefits allow them to “feel” the emotions associated with the things they want. Only in some very limited cases will features be important, and almost all the time it is benefits that get the job done. They click on it because they see that the product/service could benefit them in some way. So make a list of all the strong benefits of the product you’re promoting and sort out 2-3 benefits that you can include when writing your ad copy.After your ads are live, then simply start doing the split testing, and of course you will write ads for all your benefits from the list you created.
Some form of call to action should be used in your PPC ads simply because it’s an effective copywriting device. It really all depends on your market, so the best thing to do is test your call to action copy. The call to action is a direct command sort of, Click Here, and that causes more people to click there than would if there was no call to action. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. The call to action you choose should be tested because they all can have different effects. Call to actions like “Click here”, “Buy Now” and “Download for Free” clearly communicate with the prospect, which means they don’t have to put in too much effort to figure out things on their own.
AdWords ads can be made much more powerful with the use of story. We’ll explain how you do this because we know you’re scratching your head. Put something, write something – ask a question; force your readers to feel empathy or sympathetic emotions over what ever it is you say. This will help you connect with them on a higher level and let you achieve what you want. Google AdWords is not for people who are too lazy to read and learn because that is how you can succeed with it. Once you start putting the knowledge into action, you’ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment. A wonderful resource for high level internet marketing is WebRankingSEO.com – call (407) 876-5771 or view for more info concerning Orlando SEO, SEO ranking and web SEO.
Related articles
- SEO copywriting 101: A guide for clients (seocopywriting.com)
Related posts:
Comments
There are no comments yet.