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Straight Talk About Social Media Marketing
OK, it’s a bit chatty for my tastes – but there are some serious nuggets that cut to the chase on 8 Rules for Social Media Success. Andy Jenkins does an incredible job is distilling how social interaction effects where you land on the search engines. And there is no sales pitch. Seriously, no sales pitch – just some good nuggets to consider.
http://www.andyjenkinsblog.com/2011/06/27/8-rules-for-social-media-success-video/
Another point that he emphasizes is stop trying to sell to the world. It’s expensive and it waste resources. Sure you can get hordes of followers, but if they never buy your product or hire you – what does it matter? Focus on the demographic that is genuinely interested in what you are offering.
This comes up a lot when I am working with new businesses. They don’t want to turn away a potential client so they attempt to offer a generic solution for all people – and they try to use price as their differentiator. Small and new businesses can’t compete on price. Existing and larger businesses enjoy economies of scale that is not yet available to the new business.
Most small and new businesses have to develop a value proposition that is based on service and to those willing to pay for it. Yes, there are cheaper alternatives to the hosting company I use, but their customer service is a phone tree from hell only to ultimately land in a offshore call center where the operator reads a checklist - “Did you turn on your phone?” No, I am talking to you on a rock, Sherlock.
The advice is sound and at times blatantly obvious – we often need to be reminded of our ultimate goal – the sale. Your goal isn’t to build the biggest network – it is to grow your business, to grow sales, to grow the bottom line. The only way to do this is to develop a message that resonates with your target demographic on a platform where they hang out.
Related articles
- SEMNE Event: Inside the Black Box of Search (seomoz.org)
- How exactly do you connect with your customers on social media? [Susanne Currid] (ecademy.com)
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