Blog
What You Need To Know About Improving Website Usability
Image via CrunchBase
It is odd that you pretty much never hear folks talking about usability and websites. People seem to get so engrossed with traffic and other matters but usability does not seem to be on most peoples’ radar. If your site is not so “usable,” then essentially people will not want to use it – meaning stay there, or come back – meaning not very sticky. Of course it is obvious that your site needs to be user friendly and encourages people to return. You will need to have a clear picture of what your visitors are doing once they land on your site.
There is basically one approach to monitoring our visitors, and that’s through a good tracking application. That is all we can do, for the most part, and then we study and make our most educated estimate, often times, as to what the problem may be. But even though that is a fairly crude approach, there really is not much more we are able to do. Many tracking scripts are extremely simple, and of course you can use something powerful like Google Analytics. They basically do the same things, and then it comes down to features and benefits. You will want to know the how, where and when of traffic flow in addition to time spent on each page. The best scripts will not leave you wondering about visitor behavior on your site.
You realize the value of optimization for conversions, and that’s all this is about. Essentially you will be improving what is possible for your most desired response on your site. When you are prepared to make changes on your site, then you need to perform testing. As you may know, there is basic A/B split testing as well as Taguchi multivariate testing. Most sites are not necessarily well-suited for Taguchi multivariate testing due to the fact it requires more performance. Where you begin and what you test is your decision, and there are standard items that people tend to test, too. Nevertheless, if you are tracking and discover visitors are always exiting on the same page, then that is a huge clue that something on that page is causing them to leave. The sensible approach to optimization and testing is to find out where your site is weak so you can correct it.
As you work to increase usability and performance, you must realize that it is a time-consuming procedure. Once you have been through the process, you will have discovered a lot plus make more money. You can get your conversion rates to a rewarding level, and this really is what it’s all about. That merely spells more income and long term business for you.
If you want to read more about how to make money online or just internet marketing in general; please visit our What You Need To Know About Increasing Website Usability page.
Related articles
- Conversion-Oriented SEO: When SEO Marries UX (seomoz.org)
- Ethical Search Engine Services (understandingecommerce.com)
Related posts: