E-commerce websites can boost sales of a business. E-commerce offers the tremendous opportunity of increasing your clientele while reducing expenses. This appealing combination requires a lot more effort than just launching an e-commerce website. An internet site will not improve your business prospects unless backed with well-planned, and ambitious advertising and marketing.
An e-commerce venture will be successful if you can on how successfully you attract website visitors, get them to stay, funnel their visit into a sale, and impel them to return. These factors are discussed in more detail below.
Grow website traffic
Directing prospects to your e-commerce web site is an important first step. A few successful strategies for receiving more hits on the web site are:
Search Engine Optimization (SEO) of the website
SEO refers to the optimization of web content by including important keywords that are popular amongst internet surfers on search engines and making the website search engine friendly by planning good navigation and meta tags. SEO of your e-commerce website will increase the website’s ranking in searches.
Strategic placement of internet advertisements
Internet ads can be strategically inserted in industry related websites. You may also pay to have your advertisement come up in related search engine results.
Cross promotion of website with the physical store
Businesses that operate both a brick and mortar and an e-commerce website can use cross-promotional tactics. Existing customers should be encouraged to use the e-commerce outlet to avail discounts or to make additional purchases. By encouraging them to your e-commerce solution, you are also defending your business against other e-commerce competitors that can attract your customers.
Engage the interest of website users
When a user is on your e-commerce website, its design and content should keep her interested and want her to linger on the site. This is possible through:
The website content should not be too complicated or wordy. Forceful headlines should be used to lure shoppers into browsing through the offers and deals on the e-commerce website.
Deals and promotions should be showcased prominently on the website so that they get immediate attention. Offers should include deadlines to make customers act faster.
Encourage prospects to buy
The main purpose of an e-commerce website is to sell products. You can convert visitors into customers by:
Make convincing offers
Discounts and combo offers can make visitors finalize purchases. Gifting small articles or purchase options on spending a minimum amount also makes people add items to the shopping cart.
Make products easily available
Website design should allow customers to find products in a minimum number of clicks without too much searching. Shoppers should be able to easily browse, quickly add items to the shopping cart, and pay without any hassle or delay.
Make checkout straightforward and fast
Boring forms and long winded checkout processes make customers leave the website in the middle of finalizing an order. This can be avoided by rectifying the checkout process by requiring minimal typing and clicks to complete a purchase.
Motivate customers for repeat visits
Customers need a reason to make a repeat purchase at your website. Following are some incentives to make it possible:
Reward points for repeat customers
Customers who shop on the e-commerce website repeatedly should be rewarded with reductions and faster deliveries.
Good quality delivery service
E-commerce websites should use top quality fulfillment services. They should also promise timely assistance and support to customers, swiftly handle customer issues and any problems related to orders.
Successful marketing and website design are influential factors in the success or failure of the ecommerce shopping cart solution. Businesses should follow the above mentioned guiding principles to maximize sales and enhance customer relationships. Daljeet Sidhu is the author of this article.
- How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000) (entrepreneurs-journey.com)
- The Five Most Important Questions For Hosting Your Own Website (marketersdaily.com)
- How to Start an Online Store (brighthub.com)
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